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Williams-Sonoma, Inc. (WSM)
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Williams-Sonoma, Inc. Launches International Shipping

Partnership with FiftyOne expands reach of popular kitchen and home furnishings brands to more than 75 countries worldwide

6/13/11 3:00 PDT



Public Company Information:

"This is a true milestone for Williams-Sonoma, Inc."

SAN FRANCISCO--(BUSINESS WIRE)--Williams-Sonoma, Inc., a specialty retailer of high-quality products for the home, announced today that Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma will offer international shipping, joining PBteen in its partnership with FiftyOne Global Ecommerce, the leading provider of international e-commerce services and infrastructure to U.S. retailers. Customers in more than 75 countries will now be able to shop online for products in the following key categories: bedding, decorative accessories, kitchen tools and utensils, tabletop, select furniture, lighting, kids’ storage, rugs and window coverings. International shipping for the Pottery Barn, Pottery Barn Kids and PBteen brands is currently available giving customers around the globe the opportunity to purchase merchandise online in over 40 different currencies, with guaranteed landed costs and a convenient, high-quality cross-border customer experience. International shipping for the West Elm and Williams-Sonoma brands is expected to launch by the end of the month.

“This is a true milestone for Williams-Sonoma, Inc.,” said Laura Alber, President and Chief Executive Officer. “Our brands have a strong presence in the U.S. and Canada and it’s exciting for customers around the world to now have access to the high quality home furnishings that we offer, whether buying for themselves or shipping to friends and family in more than 75 countries around the world.”


FiftyOne streamlines all aspects of the international shopping experience making it a simple, efficient process. A localized homepage appears automatically, welcoming the customer with a flag denoting their country and their selected currency. At checkout, a customer can view a guaranteed order total in their own currency, including international duties (if applicable), taxes, and delivery costs, with a guaranteed exchange rate – and no unexpected fees. The customer receives an e-mail directly from FiftyOne with the order number, estimated delivery timeframe and a link to the online tracking system. At this time, we cannot ship items marked with an in-home delivery icon, such as large furniture pieces, to international destinations. This will be noted on the appropriate product page before checkout.


For questions relating to international shipping, customers can contact each of the brands as follows:

Pottery Barn: or +800 15002222 - available now

Pottery Barn Kids: or +800 15003333 - available now

West Elm: or +800 15004444 - expected availability June 23rd

Williams-Sonoma: or +800 15005555- expected availability June 30th


Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products representing six distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and bridal registry), Pottery Barn Kids (kids furniture and baby registry), PBteen (girls bedding and boys bedding), West Elm (modern furniture and home decor) and Williams-Sonoma Home (luxury furniture and cashmere throws) – are marketed through 589 stores, six direct mail catalogs and six e-commerce websites.


FiftyOne empowers leading U.S. retailers to utilize their existing e-commerce infrastructure and online shopping experience to market, sell and fulfill merchandise to international shoppers with cost certainty. FiftyOne manages all aspects of the international order life cycle, including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. The company is headquartered in New York City. For more information, visit


Williams-Sonoma, Inc.
Patricia Sellman, 415-733-3168
VP, Public Relations & Marketing Communications
Sarah Lynam, 415-438-8101
Sr. Public Relations Manager