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WEST ELM TO OPEN SAN DIEGO AREA STORE IN SOLANA BEACH

Showcases 14 California-based Makers as Part of its West Elm LOCAL Program

11/15/17 1:35 PST

Dateline:

BROOKLYN, N.Y.

Public Company Information:

NYSE:
WSM
"visual vacation, leaving all who see it feeling full of good vibes"

BROOKLYN, N.Y.--(BUSINESS WIRE)--West Elm today announced it will open a location in Solana Beach, California at 212 S. Cedros Ave., Unit 101 on Thursday, November 16 at 10 a.m. The 11,560 sq. ft. store is expected to bring approximately 30 jobs to the Cedros Avenue Design District. West Elm Solana Beach will sell an array of local products made by 14 California-based makers and designers alongside the brand’s holiday assortment of home furnishings and decor. West Elm will also offer Williams-Sonoma, Inc.’s cross-brand design consultation program Design Crew, which pairs customers with experts who can provide design, installation and registry services.

“We are excited to join the Cedros Avenue Design District’s commerce and local businesses that bring a special offering of art, design and inspiration to Southern California,” said West Elm president Alex Bellos. “We hope that through our support and commitments to great design and collaboration, the community continues to grow as a destination for artists, designers, consumers and enthusiasts to connect.”

A selection of locally made products by 14 makers and artisans based in California will be showcased as part of the West Elm Solana Beach LOCAL assortment including:

  • Andy Davis of Way Way Out There: Beach and surf-themed prints designed by artist and Southern California Surfer Andy Davis in Solana Beach
  • Art by JLeighV: Solana Beach-inspired colorful tea towels made in Encinitas
  • BKB Ceramics: Rustic, modern planters with geometric designs made in Joshua Tree
  • Cardtorial: Journals and notebooks with covers handcrafted and laser cut from sustainable wood in Los Angeles
  • Dandelion Paper Co.: Prints featuring playfully illustrated animals made in Elverta
  • DKNG Studios: Vintage-inspired prints featuring iconic objects illustrated in Los Angeles
  • Eric Trine: Colorful geometric planters handmade using metal in Long Beach
  • Hello Happy Town: Festive wine totes made with recycled canvas cotton in Thousand Oaks
  • Homegrown Maps: Prints and handpainted rustic wood featuring maps of Solana Beach made in Encinitas
  • Janel Foo: Stained glass, hanging triangle terrariums and objects handmade in Los Angeles
  • Marley and Alfie: Colorful, yarn-wrapped horse shoes handcrafted in Newbury
  • Nickel Designs Shop: Doormats with playful sayings and colorful designs made in Costa Mesa
  • Rustic Occasion: Decorative wooden shapes made from reclaimed wood in Eureka
  • Kasia Jewelry: Global-inspired, handmade fine jewelry with gems, metals and stones from San Diego

West Elm enlisted Solana Beach artist Andy Davis to contribute to the unique design of the new store. Widely recognized as one of the world’s best surf artists, Davis created an original work of art for the back of the new store’s cash wrap. Printed on Baltic birch wood, Davis employs his trademark style in a captivating design depicting a surfer riding a wave. The artist describes this custom piece designed for West Elm as, "A lesson in staying balanced and in control in these very hectic times." The neutral palette adds to the timeless nature of the installation meant to guide customers on a “visual vacation, leaving all who see it feeling full of good vibes,” said Davis.

West Elm will host a pre-opening celebration on Wednesday, November 15 from 6 p.m. - 8 p.m. with special guests and in-store activities including limited edition tote bags screen printed on site by Solana Beach-based artist Andy Davis co-founder of Way Way Out There and a pop-up art shop by Design Milk founder Jaime Derringer. A portion of the pre-opening night proceeds will benefit Surfrider Foundation, dedicated to the protection and enjoyment of the world’s ocean, waves and beaches through a powerful activist network. On Thursday, November 16, the first 300 shoppers with a $50 minimum purchase will receive a special edition West Elm Solana Beach tote bag designed by Andy Davis. Solana Beach residents are also invited to enter the West Elm sweepstakes* offering local customers a chance to win a $2,000 gift card.

For up-to-date information on in-store promotions and events, customers are encouraged to “like” the West Elm Solana Beach store on Facebook: www.facebook.com/westelmsolanabeach and follow the store on Instagram: @westelmsolanabeach. West Elm Solana Beach is open Monday - Saturday, 10 a.m. - 7 p.m., and Sunday 11 a.m. - 6 p.m. The store’s address is 212 S. Cedros Ave., Unit 101, Solana Beach, CA 92075 and the phone number is (858) 350-3769. Applicants interested in joining the West Elm Solana Beach team may send an email to WestElmStores@wsgc.com.

*Open only to residents that live within the Solana Beach, CA area. Official rules of the sweepstakes can be found on the Solana Beach Sweepstakes page.

About West Elm

Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home. With a mission of harnessing the power of design and human connection to enrich lives, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living and commitment to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. The brand operates 106 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and has unaffiliated franchisees that operate stores in Mexico, the Middle East, Philippines and South Korea. In addition to home furnishings retail, West Elm operates West Elm Workspace in the commercial furnishings industry and announced its expansion into the travel and hospitality industry with the launch of West Elm Hotels. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands.

Contact:

Contacts for West Elm:
Andres (Dru) Ortega
AOrtega2@wsgc.com