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POTTERY BARN KIDS RELEASES IMAGINATIVE HOME DÉCOR COLLECTION IN PARTNERSIHP WITH MINECRAFT

Collection now available at Pottery Barn Kids

6/13/19 5:55 PDT

Dateline:

SAN FRANCISCO

Public Company Information:

NYSE:
WSM
"Minecraft encourages players to follow their own path by creating an open-ended gaming experience as unique as the players themselves. Always believing that a child’s bedroom should spark creativity, Pottery Barn Kids designed a special collection where every child is empowered to imagine and explore."

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today celebrates their debut collection with Mojang and Microsoft’s Minecraft™, the best-selling videogame of all time. The home décor collection of more than 30 pieces brings Minecraft’s adventurous virtual world into real life through a graphic-forward collection of gear, bedding, home furnishings and décor available exclusively at Pottery Barn Kids.

References to Minecraft’s gameplay and iconic characters are translated into bold pieces perfect for any Minecraft enthusiast. Characters such as Steve, Alex and the Pig are depicted in a delicately hand-painted water color sheet set and other standout pieces, including the shaped accent pillow featuring the Pig’s playful silhouette. The collection’s textiles, backpack, water bottle, lunchbox and beanbag thoughtfully incorporate the game’s signature pixelated style, using building blocks and cubes in deep green and gray hues to create the ultimate Minecraft-inspired space.

“There is such a strong brand synergy between Pottery Barn Kids and Minecraft,” said Allison Spampanato, Senior Vice President of Product Development, Pottery Barn Kids. “Minecraft encourages players to follow their own path by creating an open-ended gaming experience as unique as the players themselves. Always believing that a child’s bedroom should spark creativity, Pottery Barn Kids designed a special collection where every child is empowered to imagine and explore.”

To learn more about the collaboration, visit www.PotteryBarnKids.com and join the conversation on social media with @PotteryBarnKids and #LoveMyPBK.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for children's home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish, sustainable and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear, such as backpacks and reusable lunch bags. Committed to creating product that is good for kids and good for the planet, Pottery Barn Kids designs products that are renewable, recyclable and have low impact on the environment. This includes GREENGUARD Gold Certified furniture, wood sourced from forests where indigenous communities, wildlife, and watersheds are protected, better farming standards that preserve the environment through responsibly sourced and organic cotton, and fabrics made from recycled plastic water bottles or eucalyptus fibers. Pottery Barn Kids is also proud to source a growing assortment of its furniture from Fair Trade Certified™ facilities that ensure ethical production, safe and healthy working conditions for workers, as well as an additional Premium that funds high impact community projects. Pottery Barn Kids operates company-owned stores as well as e-commerce in the United States, Canada and Australia, e-commerce in the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and e-commerce in Mexico. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. Pottery Barn Kids is part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.

ABOUT MINECRAFT

With over 91 million unique Minecraft players engaged across all platforms and over 176 million copies sold worldwide, Minecraft is the best-selling video game in history. The Minecraft franchise continues to reach new players through an expanding line of consumer products, game updates, Minecraft Marketplace and the amazing content created by its vibrant and growing community. Minecraft is a game about placing blocks and going on adventures, and we’re excited to see its world expand with new games like “Minecraft Dungeons” and “Minecraft Earth.” Minecraft: Education Edition is a special version of the game designed for schools and educational settings, supporting 21st century learning across subjects from coding to chemistry.

Minecraft is available on 20 platforms: Xbox One, PlayStation 4, Nintendo Switch, Fire TV, Windows, Mac OS, Windows 10, Linux, iOS, Windows 10 Mobile, Android, Kindle Fire, Oculus Rift, Gear VR, Windows MR, Xbox 360, PlayStation 3, PlayStation Vita, Wii U, Nintendo 3DS (includes New Nintendo 3DS)

Multimedia Files:

Preview image
Minecraft x Pottery Barn Kids Collection (Photo: Business Wire)

Contact:

Rebecca Clark
Public Relations, Pottery Barn Kids
rclark3@wsgc.com

Molly Terrell
Public Relations, Pottery Barn Kids
mterrell@wsgc.com