Expansion of Successful Collaborations with AERIN Founder, Aerin Lauder Includes New Assortment of Tabletop, Home Décor and Furniture
SAN FRANCISCO--(BUSINESS WIRE)--
Williams Sonoma and Williams Sonoma Home, portfolio brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the expansion of the successful collaborations with AERIN, the lifestyle brand founded by Aerin Lauder. The new AERIN for Williams Sonoma and AERIN for Williams Sonoma Home collections blend timeless design with modern functionality and include an assortment of products that draw inspiration from Lauder’s East Hampton garden.
New AERIN Collections for Williams Sonoma and Williams Sonoma Home Inspired by Lauder's East Hampton Garden
Rooted in Lauder’s love for nature and entertaining, the new tabletop, decor and entertaining collections blend botanical motifs, joyful color palettes and refined details. From embroidered table linens and artisan-crafted ceramics to decorative accents and outdoor pieces designed for relaxed gatherings, the collection reflects Lauder’s signature approach to effortless elegance. The new furniture assortment expands the popular offering from Williams Sonoma Home into new colorways and applies popular silhouettes to new categories like trays, frames and mirrors.
“It is an honor to launch our newest collection with Williams Sonoma and Williams Sonoma Home,” said Aerin Lauder, Founder and Creative Director of AERIN. “I am forever inspired by my garden in Long Island, so I was excited to translate those natural textures and floral motifs to such a beautiful collection. My mother has also always collected white wicker furniture, which she loves to mix with vintage quilts and geraniums in the summertime. My memories of Long Island summers spent on my mother’s porch were pivotal in conceptualizing this collection. Entertaining at home is my favorite and I will be using the pieces all season when hosting family and friends.”
“Our collaboration with AERIN reflects our shared commitment to timeless design, quality craftsmanship, and creating meaningful moments at home,” said Williams Sonoma President, Felix Carbullido. “This new collection extends that vision across both our kitchen and home businesses, with a complete lifestyle experience that feels elevated and cohesive – balancing sophistication with everyday functionality.”
For more information on the Williams Sonoma and Wiliams Sonoma Home collaborations with AERIN, please visit: Williams-Sonoma.com/AERIN.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.
ABOUT WILLIAMS-SONOMA. INC.
Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.
ABOUT AERIN
AERIN is a global luxury lifestyle and beauty brand inspired by the signature style of its founder, Aerin Lauder. Based on the premise that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. With a passion for entertaining, art, travel, fashion and design, Aerin’s own lifestyle serves as a focal point of inspiration for the brand. Classic, but always with a modern point of view, every piece is created to make life more beautiful with a sense of ease and refinement.
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Source: Williams-Sonoma, Inc.