News Release Details

SAN FRANCISCO--(BUSINESS WIRE)-- Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today a partnership with vibrant fashion and lifestyle brand, Roller Rabbit. The new collaboration thoughtfully pairs Roller Rabbit’s iconic and fan-favorite prints with the industry-leading safety, sustainability and craftsmanship of the Pottery Barn Kids and Pottery Barn Teen brands. The collections are now available to shop exclusively at Pottery Barn Kids and Pottery Barn Teen.

Roller Rabbit x Pottery Barn Kids (Photo: Pottery Barn Kids)

Roller Rabbit’s brand story started over twenty years ago with a piece of discarded fabric found in India that depicted a magical rabbit and its quest for joy. Today the brand believes in making every day magical, inspired by the sentiment that happiness is all around. The Roller Rabbit for Pottery Barn Kids and Roller Rabbit for Pottery Barn Teen collections bring together Roller Rabbit’s beloved prints with vibrant colors, hand-drawn block designs and cheerful icons for the collection of bedding, window curtains and shades, décor, backpacks, lunch bags, and wallpaper. The eye-catching dorm essentials in the collaboration include Twin XL bedding, ‘No Nails’ headboards, laundry bags and shower caddies that are perfect for the collegiate back-to-school season.

“Our new collections bring Roller Rabbit’s beloved prints into the world of children’s and teen’s home furnishing with designs for every moment, from nursery to dorm,” said Jennifer Kellor, President, Pottery Barn Kids and Pottery Barn Teen. “Together, we’ve created a collaboration that is crafted with quality and evokes a sense of happiness and joy.”

“We are so excited to announce our home collection with Pottery Barn Kids and Pottery Barn Teen,” said Ed Bertouch, Chief Executive Officer, Roller Rabbit. “Our team has had so much fun working with the Pottery Barn Kids and Pottery Barn Teen design team. They truly are industry experts in the children’s and teen’s home furnishings categories. Our customer has been asking for this collab for a long time, so we know how thrilled they will be to see our beautiful, heritage block prints and iconic Monkey and Heart motifs through the eyes of Pottery Barn Kids and Pottery Barn Teen.”

To learn more about the collection, visit www.potterybarnkids.com/rollerrabbit and www.potterybarnteen.com/rollerrabbit. Join the conversation on social media with @potterybarnkids, @potterybarnteen, and @rollerrabbitofficial.

ABOUT POTTERY BARN KIDS

Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT POTTERY BARN TEEN

Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT ROLLER RABBIT

Roller Rabbit’s story is fueled by curiosity and one that finds inspiration in global travel. Best recognized for its vibrant plays on pattern and whimsical motifs, the brand thrives off togetherness and a passion for imperfect fun. The Roller Rabbit story began in India with a piece of discarded fabric. More than a piece of hand block printed cotton, this fabric told the tale of a magical rabbit and its quest for joy. With a mission to outfit vibrant lives through clothing, accessories, and décor, Roller Rabbit has cultivated a large following of sleepwear enthusiasts.

WSM-PR