New Branded Coffee Collection Will Be Available in All Stores and Online at
www.williams-sonoma.com/wscoffeecapsules
SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, announced today the launch of a Williams Sonoma
branded line of coffee capsules. Blended from 100% Fair Trade
Certified™* coffee and featuring 100% recyclable aluminum packaging, the
new capsules reflect Williams Sonoma’s commitment to exceptional
quality, sustainability and long-term relationships with coffee farmers.
The coffee inside the new Williams Sonoma Coffee Capsules comes from
leading coffee producing countries worldwide, including Brazil,
Colombia, Costa Rica, Ethiopia, Honduras, India and Kenya. Developed in
collaboration with European coffee masters, the Williams Sonoma Coffee
Capsules are suitable for OriginalLine Nespresso® drop
through capsule machines**. The collection will launch with six flavors
that are sold in sets of 10 capsules for $7.95. Each capsule makes one
cup of espresso. The flavors available at launch are:
Intenso - a perfectly balanced cup with aromatic notes of dark
chocolate.
Ristretto - an intense, luxurious flavor with hints of citrus and
cocoa.
Cremoso - a spicy aroma and rich flavor with a smooth, nutty
finish.
Vanilla - a velvety, full-bodied espresso with sweet, creamy
notes of pure vanilla.
Lungo - an expertly balanced espresso with a nutty aroma and
notes of black tea.
Decaf Intenso - a subtle, woodsy aroma with delicate notes of
ripe fruit.
To celebrate the launch of the new Williams Sonoma Coffee Capsules, all
Williams Sonoma stores will be hosting a Williams Sonoma Coffee Academy
technique class Saturday, April 6th. In this class, customers
can learn all about the new Williams Sonoma Coffee Capsules and learn to
create three recipes using the new capsules including lattes, affogato
and coffee granita.
Starting on April 8th, Williams Sonoma will be giving @williamssonoma
Instagram followers a chance to win a year’s worth of the new Williams
Sonoma Coffee Capsules. Followers are encouraged to snap and share a
picture of their morning coffee and tag @williamssonoma
to enter.
Williams Sonoma’s flagship store in New York at Columbus Circle will
also be transformed into a coffee shop from April 5th – 7th.
Customers are encouraged to stop by the store for a free coffee and more
information about the new Williams Sonoma Coffee Capsules. Ujae Lee, the
2018 Coffee Fest World Latte Art Champion will also be on site to help
celebrate.
For more information about Williams Sonoma Coffee Capsules or to find a
store near you, please visit www.williams-sonoma.com.
*All Williams Sonoma Coffee Capsules are blended from 100% Fair Trade
Certified™ coffee beans with the exception of the Decaf Intenso flavor.
**Williams Sonoma Coffee Capsules are suitable for OriginalLine
Nespresso
®
drop through capsule machines,
excluding Virtuoline, professional machines and built-in models as well
as U, Prodigio, Expert and KitchenAid
®
models.
This product is not endorsed by or related to Nespresso USA or any of
its affiliates. Nespresso
®
and KitchenAid
®
are trademarks owned by third parties.
About Williams Sonoma
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma
is a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store offers
cooking classes and tastings conducted by expert culinary staff. A
comprehensive gift
registry program for weddings and other special events is available
in stores and online. On williamssonoma.com and
the Williams Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals. Williams Sonoma can also be found on Facebook,
Instagram,
Twitter,
Pinterest,
and YouTube.
Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty
program that offers members exclusive benefits across the
Williams-Sonoma, Inc. family of brands.
About Fair Trade USA
Fair
Trade USA is a nonprofit organization and the leading certifier of
fair trade products in North America. Its trusted Fair Trade Certified
seal on a product signifies that it was made according to rigorous fair
trade standards that promote sustainable livelihoods and safe working
conditions, protection of the environment, and strong, transparent
supply chains. Rather than creating dependency on aid, Fair Trade USA's
model empowers farmers, workers, and fishermen to fight poverty and earn
additional money to improve their communities. Recognized as a leading
social venture by the Clinton Global Initiative, the Skoll Foundation,
and Ashoka, Fair Trade USA also helps brands and retailers tell their
stories of impact and educates consumers about the power of their
purchase. Visit FairTradeCertified.org for more information.
Fair Trade Certified Coffee
Fair trade standards protect farmers from dramatic dips in the market
price by requiring a floor price of $1.40/pound with an additional $.30
for Organic coffee. Additionally, for every pound of Fair Trade
Certified coffee sold, farmers earn an additional $0.20 premium on top
of the sale price. These earnings are placed into a Community
Development Fund to be invested in critical community projects like
education, healthcare, and quality improvement. This fund ensures that
shoppers can have a direct impact on the farmers’ lives and address
their most important needs each time they purchase Fair Trade Certified
coffee.
