Collaboration Expands to Include Entertaining and Home Décor Pieces Inspired by Aerin’s Love of Global Travel
SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma and Williams Sonoma Home, members of the
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announced today
the expansion of the successful collaboration with luxury lifestyle
brand AERIN, founded by Aerin Lauder. The new assortment will feature a
collection of over 125 products from both Williams Sonoma and Williams
Sonoma Home ranging from tableware, entertaining and home décor to
lighting bedding and outdoor textiles.
Inspired by Aerin’s love of travel, the products featured in the
collection are an homage to her favorite European destinations. The new
Seville tableware cultivates a colorful table with botanical plates,
bowls and serveware inspired by the city’s lush gardens. New textiles,
décor items and bedding capture the feeling of a sunny Mediterranean
getaway and incorporate blue tones to reflect the sea and sky with
touches of yellow, green, and sun-drenched neutrals. The collaboration
brings the vacation experience to the home all year round and perfectly
reflects Aerin’s philosophy that beautiful living should be effortless.
“Travel is a constant source of inspiration for me personally and
professionally. I love capturing the lifestyles and colors that I
experience around the world and translating them into my collections,”
said Aerin Lauder. “This new assortment evokes a casual yet elegant
sensibility, and we hope it provides customers with the opportunity to
easily mix and match the vibrant patterns and colors to create beautiful
and effortless environments.”
The AERIN Collection will be available at all Williams Sonoma and
Williams Sonoma Home retail locations and at www.williams-sonoma.com
and www.wshome.com,
with select pieces available exclusively online.
To learn more about the collection, please visit: www.williams-sonoma.com/aerin
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma
is a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store offers
cooking classes and tastings conducted by expert culinary staff. A
comprehensive gift
registry program for weddings and other special events is available
in stores and online. On williamssonoma.com and
the Williams Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals. Williams Sonoma can also be found on Facebook,
Instagram,
Twitter,
Pinterest
and YouTube.
Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty
program that offers members exclusive benefits across the
Williams-Sonoma, Inc. family of brands.
ABOUT AERIN
AERIN is a global luxury lifestyle brand inspired by the signature style
of its founder, Aerin Lauder. Based on the premise that living
beautifully should be effortless, the brand develops curated collections
in the worlds of beauty, fashion accessories, and home décor. With a
passion for entertaining, art, travel, fashion and design, Aerin’s own
lifestyle serves as a focal point of inspiration for the brand. Classic,
but always with a modern point of view, every piece is created to make
life more beautiful with a sense of ease and refinement. Visit Aerin.com
for more information.
