Collection Now Available at potterybarnkids.com and markandgraham.com
SAN FRANCISCO--(BUSINESS WIRE)--Pottery
Barn Kids and Mark
& Graham, members of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, debut an exclusive collection of stylish and
functional diaper bags and changing pads. The Pottery Barn Kids
x Mark & Graham collaboration combines Pottery Barn Kids'
industry knowledge and craftmanship with Mark & Graham’s expertise in
the personalized gift category to create lightweight diaper bags that
are thoughtfully-designed and giftable. The collection is available now
exclusively at potterybarnkids.com
and markandgraham.com.
“Mark & Graham has been a destination for high-quality personalized
gifts since it launched in 2012,” said Kate Lesher, VP of Mark & Graham.
“We saw an opportunity to partner with our sister brand Pottery Barn
Kids, a leader in the baby space, to design a product that meets
parents’ needs, while reflecting their personal style in a thoughtful
way.”
The collection is Mark & Graham’s first foray into the baby category, as
they introduce
the
Mini Monogram Shop
, focused on personalized gifts for
babies and kids. The curated gift shop ranges from diaper bags, to
blankets, to keepsakes that can be personalized or monogrammed.
“We are thrilled to partner with Mark & Graham to introduce a bag that
blends the utility of a diaper bag with the appearance of a classic
tote,” said Allison Spampanato, SVP of Design, Pottery Barn Kids. “The
Pottery Barn Kids x Mark & Graham Diaper Bag Collection is outfitted
with several design features to withstand the everyday adventures facing
parents on-the-go.”
The Pottery Barn Kids x Mark & Graham Diaper Bag thoughtfully
addresses an opportunity in the marketplace to provide parents with a
bag that combines the functionality of a diaper bag, with the appearance
of a classic handbag. The collection comes in 5 colors, including:
black, ivory with a navy and red stripe, and camo with a navy and orange
stripe. The nylon diaper bag features two leather handles, and a choice
of two removable straps to easily transform it into a hands-free tote or
crossbody bag. A zippered closure and ample interior pockets keep baby
essentials in place and easily accessible. For a personal touch, an
embroidered monogram can be added to the bag and a name, up to nine
characters, on the changing pad clutch, free of charge. The Pottery
Barn Kids x Mark & Graham Diaper Bag and matching Changing Pad
Clutch include complimentary signature gift wrap, for an effortless gift
giving experience.
The Pottery Barn Kids x Mark & Graham collection is
available at www.potterybarnkids.com
and markandgraham.com.
For more information, please visit PotteryBarnKids.com/MarkandGraham
or Markandgraham.com/PotteryBarnKids.
Customers can join the conversation by tagging @potterybarnkids
@markandgraham.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for children's home
furnishings and decorative accessories. Introduced in 1999, Pottery Barn
Kids offers exclusive designs that create kid-friendly, stylish and
innovative spaces for the nursery, bedroom and playroom. Key product
categories include furniture, bedding, bath, window treatments, rugs,
lighting, decorative accessories, toys, nursery essentials and gear such
as backpacks and reusable lunch bags. Pottery Barn Kids operates
company-owned stores as well as e-commerce in the United States, Canada
and Australia, e-commerce in the United Kingdom, offers international
shipping to customers worldwide, and has unaffiliated franchisees that
operate stores in the Middle East, the Philippines and South Korea, and
stores and e-commerce in Mexico. Pottery Barn Kids provides
complimentary design services, a comprehensive gift registry program and
monogramming services. Pottery Barn Kids is part of The Key Rewards, a
free-to-join loyalty program that offers members exclusive benefits
across the Williams-Sonoma family of brands. The company is
headquartered in San Francisco, California.
ABOUT MARK & GRAHAM
Mark & Graham, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a leading destination for personalized gifts.
Established in 2012, the San Francisco-based direct-to-customer brand
offers exclusive designs that can be personalized with more than 50
custom monograms and creative type treatments. The concept originated
from the need to offer quality, modern and thoughtful gift options with
a personal sentiment to make the gifting experience unique and
memorable. Key product offerings include handbags, accessories, jewelry,
apparel, luggage, wedding, home and entertaining, as well as men’s,
kids’ and baby items. The brand offers its products through an exclusive
direct mail catalog and an ecommerce site, markandgraham.com
that features curated gift guides to make the shopping experience
seamless. Complimentary gift wrap and international shipping are
available to more than 50 countries worldwide. As a Williams-Sonoma,
Inc. company, Mark & Graham is part of The Key Rewards, a free-to-join
loyalty program that offers members exclusive benefits across the
portfolio.
