Colorful Collection will Launch Simultaneously Across All Three Brands in March 2019
SAN FRANCISCO--(BUSINESS WIRE)--Pottery
Barn, Pottery
Barn Kids and PBteen,
members of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
today announced a new collection with renowned American resort wear
brand, Lilly Pulitzer, as part of their exclusive home décor partnership.
Following the overwhelmingly positive customer response to the inaugural
collaboration between Lilly Pulitzer and Pottery Barn, Pottery Barn Kids
and PBteen, this next chapter in the assortment coincides with Lilly
Pulitzer’s 60th anniversary celebration and brings the spirit
of the Palm Beach lifestyle into the home with furniture, bedding and
décor imagined in Lilly Pulitzer’s signature prints. The new collection
will include a broader assortment that customers are seeking to complete
their homes, from brightly patterned bedding collections and vibrant
outdoor décor, to unique nursery gifts and poolside essentials. With the
addition of bath for Pottery Barn and Pottery Barn Kids brands, the 2019
assortment brings a splash of summer to the entire home.
“At Lilly Pulitzer, we’ve been celebrating our 60th
anniversary with our customers and are thrilled to announce the next
chapter of Lilly Pulitzer for Pottery Barn brands as part of this
special year,” said Michelle Kelly, Lilly Pulitzer CEO. “The Pottery
Barn brands are leaders in classic chic home décor and have done an
excellent job of bringing our custom-developed colors and hand-painted
prints straight from the Lilly Pulitzer Print Studio into this beautiful
collection.”
The new Lilly Pulitzer for Pottery Barn brands collection will be
available in March of 2019 at Pottery Barn, Pottery Barn Kids and PBteen
stores, as well as online at each brand’s website. Sign up online at Pottery
Barn, Pottery
Barn Kids, and PBteen
to stay up to date on launch timing and promotions.
ABOUT LILLY PULITZER
Lilly Pulitzer speaks to generations of rule-breaking, sun-followers who
celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The
company’s effortless fashions are truly born from an original. It all
happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish
Palm Beach hostess and socialite whose husband Peter Pulitzer owned
several Florida citrus groves—needed a project of her own. With Peter’s
produce, she opened a juice stand on Via Mizner, just off Worth Avenue
in Palm Beach. Lilly Pulitzer’s business was a hit, but squeezing
oranges, lemons, limes, and pink grapefruit made a mess of her clothes.
Realizing that she needed a juice stand uniform, Lilly asked her
dressmaker to design a dress that would camouflage the stains. The
result? A comfortable sleeveless shift dress made of bright, colorful
printed cotton in pink, green, yellow and orange. Although her customers
liked Lilly’s juice, they loved her shift dresses. Soon Lilly was
selling more shift dresses than juice, so she decided to stop squeezing
and focus on designing and selling her “Lillys.” Lilly Pulitzer became a
fashion sensation and a creator of authentic American resort wear as we
know it. The brand is now more popular than ever and continues to create
authentic printed styles straight from the in-house print design studio.
For more brand history and juicy stories, head to lillypulitzer.com.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for casual,
comfortable and stylish home furnishings. Key product categories include
furniture, bedding, bath, rugs, window treatments, tabletop, lighting
and decorative accessories. Nearly all Pottery Barn products are
designed in-house and are exclusive to its catalogs, stores and website.
Pottery Barn operates company-owned stores in the United States, Canada
and Australia and has unaffiliated franchisees that operate stores in
the Middle East, the Philippines and South Korea, and stores and
ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarn.com that
offers international shipping to customers worldwide. Pottery Barn
provides complimentary design services and a comprehensive gift registry
program for weddings and other special events. Pottery Barn now offers
products for all life stages and every room in the home through Pottery
Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. Pottery
Barn is also part of The Key Rewards, a free-to-join loyalty program
that offers members exclusive benefits across the Williams-Sonoma family
of brands. The company is headquartered in San Francisco, California.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for children's home
furnishings and decorative accessories. Introduced in 1999, Pottery Barn
Kids offers exclusive designs that create kid-friendly, stylish and
innovative spaces for the nursery, bedroom and playroom. Key product
categories include furniture, bedding, bath, window treatments, rugs,
lighting, decorative accessories, toys, nursery essentials and gear such
as backpacks and reusable lunch bags. Pottery Barn Kids operates
company-owned stores as well as e-commerce in the United States, Canada
and Australia, e-commerce in the United Kingdom, offers international
shipping to customers worldwide, and has unaffiliated franchisees that
operate stores in the Middle East, the Philippines and South Korea, and
stores and e-commerce in Mexico. Pottery Barn Kids provides
complimentary design services, a comprehensive gift registry program and
monogramming services. Pottery Barn Kids is part of The Key Rewards, a
free-to-join loyalty program that offers members exclusive benefits
across the Williams-Sonoma family of brands. The company is
headquartered in San Francisco, California.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of
brands, launched in 2003 and is the first home retailer to focus
exclusively on the teenage market. Designed to fully furnish bedrooms,
study and lounge spaces, PBteen provides teens and tweens with a range
of design aesthetics to create spaces that express their diverse
interests, values, and style. Key product categories include furniture,
bedding, window treatments, rugs, lighting, gear, decorative
accessories, storage and organization solutions. PBdorm, launched in
2010, is an exclusive collection that offers dorm furniture and
essentials. PBteen operates company-owned stores as well as e-commerce
in the United State, offers international shipping to customers
worldwide, and has unaffiliated franchisees that operate stores in the
Middle East and stores and e-commerce in Mexico. PBteen provides
complimentary design services and monogramming services. PBteen is part
of The Key Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the Williams-Sonoma family of brands. The
company is headquartered in San Francisco, California.
