Williams-Sonoma, Inc. launches a new branded collection of products focused on sleep and wellness
Williams-Sonoma, Inc. (NYSE: WSM) today announces the launch of Robin, a
new multi-channel specialty brand within the Williams-Sonoma, Inc.
portfolio focused on fostering healthier lifestyles through improved
sleep quality. The Robin suite of products is designed to aid in sleep
quality and wellness by promoting rest, renewal, and relaxation.
The Robin collection of products will be sold in select stores and
online by Pottery Barn, Pottery Barn Kids, PBteen, West Elm and
Williams-Sonoma Home. The brand’s launch is anchored by the exclusive
Robin Sleep System, which includes the Robin Pocket Spring Mattress Set
and the SleepScore Max Sleep Improvement Monitor. Starting at $629, the
Robin Sleep System offers a convenient path to healthier sleep.
“We are excited to educate and inspire customers with Robin’s assortment
of thoughtfully designed products and customizable features that deliver
a differentiated and purposeful wellness experience,” said Laura Alber,
President and Chief Executive Officer of Williams-Sonoma, Inc. “The
Robin brand continues our rich tradition of delivering
purposefully-designed products that make a meaningful difference in our
customers’ lives.”
Anddria Varnado, Vice President of Strategy and Business Development for
Williams-Sonoma, Inc., added, “Sleep has emerged as a powerful tool in
promoting health, productivity and vitality, and our customers’ interest
in high-quality products that support and improve their well-being is
intensifying. Robin extends our vibrant portfolio of brands by
delivering new and valuable product experiences to our customers.”
The Robin collection features the recently launched SleepScore Max Sleep
Improvement Monitor by SleepScore Labs. The small, non-contact device is
designed to measure sleep in detail, including the quality and quantity
of sleep, from a customer’s nightstand and served as an instrument when
SleepScore Labs tested the Robin mattress sets in bringing the best
sleep. Over 80 percent of participants who were surveyed by SleepScore
Labs about the new Robin Pocket Spring Mattress mentioned falling asleep
more easily and waking up without trouble in the morning. Additionally,
over 50 percent of participants mentioned a substantial improvement in
their sleep quality.
“Williams-Sonoma, Inc.’s commitment to enhancing customers’ lives at
home through some of the world’s best retail brands and their constant
focus on innovation aligns incredibly well with SleepScore Labs’ mission
and vision,” said Colin Lawlor, Chief Executive Officer of SleepScore
Labs. “Combining the proven quality and comfort of the Robin Mattress
Set with the world’s most advanced non-contact sleep improvement
capabilities of SleepScore Max will help millions of people to sleep and
live better. We have completed thorough testing and research on the
Robin mattress and are honored to work with Williams-Sonoma, Inc. on
this mission.”
Williams-Sonoma, Inc.’s extension into the sleep solutions market is
marked by its unique, home furnishings-based perspective and commitment
to the individual customer experience. By offering a brand dedicated to
improving sleep quality and wellness through exclusive products,
innovative technology and customizable solutions, Williams-Sonoma, Inc.
is helping customers experience a more restful, relaxing and restorative
sleep.
Product Assortment and Specifications:
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Robin Pocket Spring Mattress Set – Includes a mattress designed
to offer head-to-toe support with a choice of specially-designed
zip-on mattress toppers. The Plush Comfort Topper is crafted with
sustainable TENCEL® to help regulate body temperature, while the Cool
Comfort Topper wicks away moisture and promotes airflow.
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SleepScore Max Sleep Improvement Monitor – Powered by
SleepScore by ResMed™ technology, it provides the world’s most
accurate and sophisticated sleep tracking next to clinical sleep
measures, and includes a non-contact bedside sleep monitor and
smartphone app to track sleep and offer personalized recommendations.
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Robin Foundation – Provides additional support for the mattress
and is available in standard and low-profile heights with removable
metal legs and flat-panel design for quick and easy shipment.
The Robin Pocket Spring Mattress Set and Robin Foundation will be
available in Twin, Full, Queen, King and California King and can be
purchased online or in select stores in the U.S. in early January, and
ship directly to customers in an easy to unpack box.
To learn more, visit www.restwithrobin.com.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing nine distinct merchandise
strategies – Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams Sonoma Home, Rejuvenation, Mark and Graham, and Robin –
are marketed through e-commerce websites, direct mail catalogs and
retail stores. Williams-Sonoma, Inc. currently operates in the United
States, Canada, Australia and the United Kingdom, offers international
shipping to customers worldwide, and has unaffiliated franchises that
operate stores in the Middle East, the Philippines and South Korea, and
stores and e-commerce websites in Mexico.
ABOUT SleepScore Labs
SleepScore Labs advances the science and technologies around sleep and
overall health. Together with the foremost medical, health, and
scientific experts from around the world, the company utilizes
SleepScore™ by ResMed technology to provide the most accurate and
advanced sleep improvement system for consumers as well as an evolving
ecosystem that includes data insights, product evaluation tools, and
technology licensing opportunities for companies developing products and
solutions in the sleep industry. Based in Carlsbad, California,
SleepScore Labs was created in 2016 as a joint venture between ResMed,
Dr. Mehmet Oz, and Pegasus Capital Advisors L.P. to accurately measure
sleep while connecting consumers to solutions that help people sleep,
feel and live better. For more information on SleepScore Labs visit www.sleepscore.com.
