Popular Home Décor Collaboration Expands to Include New Summer Entertaining
and Outdoor Furniture Pieces Inspired by Aerin’s Hamptons Home
www.williams-sonoma.com/aerin
Williams Sonoma and Williams Sonoma Home, members of the
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, are announcing an
expansion of the successful collaboration with luxury lifestyle brand
AERIN, founded by Aerin Lauder. AERIN for Williams Sonoma and Williams
Sonoma Home will now include over 250 products ranging from tabletop,
entertaining and home décor pieces to lighting, bedding and outdoor
textiles.
Inspired by summers that Aerin Lauder spent at her family’s Hamptons
home, the new AERIN Collection by Williams Sonoma and Williams Sonoma
Home captures the vibrant colors and relaxed beachside charm of her
favorite place.
“Some of my favorite summer memories in the Hamptons involve big family
celebrations with a beautiful table,” said Aerin Lauder, founder and
creative director of AERIN. “When we started to design this new
collection with Williams Sonoma, those memories of effortless outdoor
gatherings inspired the comfortable outdoor furniture and the beautiful
tabletop and linens in my favorite colors of summer.”
The new tableware, textiles, décor items and bedding use blue, green and
white to evoke a landscape of sun-drenched sea and sky, lush greenery
and bright white beachside homes. Romantic floral motifs designed in the
style of hand-painted pottery are executed in watercolor shades of blue
and green on a fresh white ground on both indoor and outdoor pillows
that set the stage for luxurious lounging. From contemporary confetti
glass to artisanal floral prints, the latest AERIN Collection blends
modern inspiration with heritage details for a truly timeless look that
celebrates refined techniques and tailored finishes.
“Our collaboration with Aerin Lauder embraces her philosophy that living
beautifully should be effortless,” said Janet Hayes, President of
Williams Sonoma and Williams Sonoma Home. “Together we have expanded the
AERIN collection to include items that will inspire our customers to
entertain, lounge outside and decorate their homes this summer with the
elegance and sophistication of Aerin’s signature style.”
Each piece in the collaboration demonstrates Williams Sonoma and
Williams Sonoma Home’s commitment to quality, craftsmanship and passion
for enduring design and the expansion into outdoor tabletop and textiles
showcases the brands’ ability to combine high performance and durability
without compromising style.
The AERIN Collection will be available at all Williams Sonoma and
Williams Sonoma Home retail locations and at www.williams-sonoma.com
and www.wshome.com,
with select pieces available exclusively online.
To learn more about the collection, please visit: www.williams-sonoma.com/aerin
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma
is a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store offers
cooking classes and tastings conducted by expert culinary staff. A
comprehensive gift
registry program for weddings and other special events is available
in stores and online. On williams-sonoma.com and
the Williams Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals and wonderful memories. Williams Sonoma is also part of
an active community on Facebook,
Instagram,
Twitter,
Pinterest,
Google+
and YouTube.
ABOUT AERIN
AERIN is a global luxury lifestyle brand inspired by the signature style
of its founder, Aerin Lauder. Based on the premise that living
beautifully should be effortless, the brand develops curated collections
in the worlds of beauty, fashion accessories, and home décor. With a
passion for art, travel, fashion, and design, Aerin's own lifestyle
serves as a focal point of inspiration for the brand. Classic, but
always with a modern point of view, every piece is created to make life
more beautiful, with a sense of ease and refinement.
