West
Elm today announced it will open its second Toronto store in the
Yonge-Eglinton neighbourhood at 2434 Yonge Street on Thursday, February
15 at 10 a.m. The 16,295 sq. ft. store is expected to bring
approximately 30 jobs to Midtown Toronto and support seven Toronto-based
makers and designers, offering customers an array of locally made
products alongside the brand’s spring assortment of home furnishings and
décor. West Elm North Toronto will also offer Williams-Sonoma, Inc.’s
cross-brand design consultation program Design
Crew, which pairs customers with experts who can provide design and
installation services. The new Midtown location comes three months after
the launch of parent company Williams-Sonoma, Inc.’s e-commerce websites
in Canada.
“Through the success of our first Toronto location and launch of WestElm.ca,
we recognize the Canadian market’s enthusiasm for our unique assortment
of modern and affordable products,” said West Elm President Alex Bellos.
“We are excited to bring the West Elm experience to a new community in
Toronto and help more customers express their personal style at home
through our inspiring visual displays and expert design services.”
A selection of locally made products by seven makers and artisans based
in Toronto will be showcased as part of the West Elm North Toronto LOCAL
assortment including:
-
Claire
Manning: Hand drawn illustrations depicting cartoon-like
caricatures
-
Daily
City Train: Photographs of iconic Toronto cityscapes transformed
into coasters
-
Hubbub
Paper Co.: Letterpress stationery and paper goods for the everyday
-
Son
of a Woodcutter: Unique furniture pieces made from reclaimed and
salvaged wood
-
The
Neighbourhood Unit: Locally inspired illustrations featuring
modern city maps and neighbourhood maps
-
The
Good Bar: All-natural, handcrafted soap made with essential oils
in small batches
-
Xenia
Taler: Geometric-shaped ceramic coasters in bright colors and
unique metallic designs
Each West Elm location features design details inspired by the local
architecture and landscape. The cash wrap at West Elm North Toronto is
inspired by the waterfront view of Toronto and depicted in a
hand-painted art panel of the skyline featuring iconic local landmarks
and historic buildings alongside modern skyscrapers. A mirror image of
the skyline sits beneath it in front of the cash wrap, paying homage to
Lake Ontario.
West Elm invites the local community to join their new North Toronto
store team for a grand opening celebration with special opening weekend
promotions, music, cocktails and light bites on Wednesday, February 14
from 6 p.m. - 8 p.m. A portion of the evening’s proceeds will benefit
the local non-profit Design
Exchange, a museum dedicated to making design more accessible
through experiences and education. To RSVP, please visit westelmtoronto.splashthat.com.
On Thursday, February 15, the first 300 shoppers with a $50 minimum
purchase will receive a limited edition West Elm North Toronto tote bag.
For up-to-date information on in-store promotions and events, customers
are encouraged to “like” the West Elm North Toronto store on Facebook
and follow the store on Instagram: @westelmnorthtoronto.
West Elm North Toronto will be open Monday - Wednesday, 10 a.m. - 7
p.m., Thursday - Saturday, 10 a.m. - 8 p.m., and Sunday 11 a.m. - 6 p.m.
The store’s address is 2434 Yonge Street, Toronto, Ontario, M4P 2H4 and
the phone number is (416) 480-1078. Applicants interested in joining the
West Elm North Toronto team may send an email to WestElmStores@wsgc.com.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With a
mission of harnessing the power of design and human connection to enrich
lives, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living and commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven collaborations and events. The
brand operates more than 100 retail stores as well as e-commerce
websites in the United States, Australia, Canada and the UK, ships
internationally to customers around the world, and has unaffiliated
franchisees that operate stores in the Middle East, Philippines and
South Korea, and stores and e-commerce websites in Mexico. In addition
to home furnishings retail, West Elm operates West
Elm Workspace in the commercial furnishings industry and announced
its expansion into the travel and hospitality industry with the launch
of West
Elm Hotels. West
Elm publishes the blog Front+Main
and is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter
and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio
of brands.
