Available Online and in West Elm and Pottery Barn Kids Stores Today
West
Elm and Pottery
Barn Kids, members of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, unveiled today an exclusive collection of
affordable and stylish nursery furnishings and decor. The West Elm X
Pottery Barn Kids collection combines West Elm’s signature modern
aesthetic with Pottery Barn Kids' industry expertise and craftsmanship.
Inspired by West Elm’s distinct style and products, the collection
features more than 50 pieces of furniture, bedding, décor, storage, and
giftables. It is available now at westelm.com and potterybarnkids.com,
as well as in West Elm and Pottery Barn Kids stores nationwide. This
marks West Elm’s first foray into the baby and kids category, and the
first time that two Williams-Sonoma, Inc. brands have collaborated on an
exclusive product line.
“Customers have long looked to us for our unique designs and quality,
and trusted Pottery Barn Kids for its expertise and kid-friendly
products,” said Alex Bellos, President, West Elm. “Together, we
recognized the opportunity to better serve our customers who are
preparing for their next life stage by combining our skills and
knowledge to create a modern nursery collection that is beautiful,
affordable and sustainably made.”
“The West Elm X Pottery Barn Kids nursery collection extends modern
design into every room of the house,” said Jennifer Kellor, President,
Pottery Barn Kids. “This collection brings West Elm’s most popular
pieces to the nursery with the assurance of Pottery Barn Kids’
craftsmanship, quality and safety through rigorous testing, GREENGUARD
gold certification and 100% cotton organic bedding.”
Designed with today’s parents and their babies in mind, the West Elm
X Pottery Barn Kids collection helps customers complement their
personal style with affordable nursery products that offer choice and
function. The assortment features GREENGUARD Gold Certified cribs and
changing tables, all-natural, sustainably sourced materials, and
GOTS-certified organic cotton textiles. The West Elm X Pottery Barn
Kids collection is available in three distinct and complementary
styles:
-
The mid-century collection draws on West Elm’s iconic furniture and
accessories to introduce timeless design to the nursery. Classic forms
in warm-wood acorn or white finishes, and retro angled legs, offer
baby a youthful and stylish first room. Just-right cribs available in
mini ($399 with mattress included) or standard ($399 with mattress
sold separately), are manufactured from FSC-certified wood in a Fair
Trade factory. West Elm favorites, the Souk Wool Rug and Charm Wool
Rug ($399-$899) are reimagined for the nursery to ensure comfort and
safety.
-
The modern collection offers clean-lined, white furniture offset with
warm wood details. Whether it’s the sleek Niels Wing Glider and
stationary ottoman ($349-$799 and sold separately), a monogrammable
tweed Sherpa blanket ($49.50) or a giftable plush animal thumbie
($16), the modern collection infuses nursery essentials with fun,
vibrant patterns, colorful details, and global charm.
-
For a polished look, the Audrey collection introduces a luxe style
with its lacquer finishes, brass accents, and glam pastel textiles.
Silky soft TENCEL sheets and quilts ($24-$79 each), made from
all-natural eucalyptus fibers, ensure baby sleeps on the purest
bedding possible. The Audrey 6-drawer changing table ($1,369) offers
smart function with its removable changing table topper that parents
can affix firmly to the back of the dresser and remove it as baby
grows to be a toddler.
The West Elm X Pottery Barn Kids collection is available today at www.westelm.com
and www.potterybarnkids.com.
Shop the 50-plus piece collection in West Elm and Pottery Barn Kids
stores nationwide, as well as through the Pottery Barn Kids catalog
beginning June 1 and West Elm catalog starting June 5. For more
information, please visit WestElm.com/PotteryBarnKids or
PotteryBarnKids.com/WestElm. Customers can join a community of expecting
parents and families on social media by participating in the
conversation using #WestElmxPBK and tagging @potterybarnkids @westelm.
ABOUT WEST ELM
Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With a
mission of harnessing the power of design and human connection to enrich
lives, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living and commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven collaborations and events. The
brand operates more than 100 retail stores as well as e-commerce
websites in the United States, Australia, Canada and the UK, ships
internationally to customers around the world, and has unaffiliated
franchisees that operate stores in Mexico, Middle East, Philippines and
South Korea. In addition to home furnishings retail, West Elm operates West
Elm Workspace in the commercial furnishings industry and announced
its expansion into the travel and hospitality industry with the launch
of West
Elm Hotels. West
Elm publishes the blog Front+Main and
is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio
of brands.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for children's home
furnishings and decorative accessories. Introduced in 1999, Pottery Barn
Kids offers exclusive designs that create kid-friendly, stylish and
innovative spaces for the nursery, bedroom and playroom. Key product
categories include furniture, bedding, bath, window treatments, rugs,
lighting, decorative accessories, toys, nursery essentials and gear such
as backpacks and reusable lunch bags. Pottery Barn Kids operates
company-owned stores as well as e-commerce in the United States, Canada
and Australia, offers international shipping to customers worldwide, and
has unaffiliated franchisees that operate stores in the Middle East, the
Philippines and South Korea, and stores and e-commerce website in
Mexico. Pottery Barn Kids provides complimentary design services, a
comprehensive gift registry program and monogramming services. The
company is headquartered in San Francisco, California.
