New Collection of Décor, Accessories and Gear, Now Available at PBteen.com and PBteen Stores
Sanrio,
a global lifestyle brand best known for its pop icon, Hello Kitty, and PBteen,
a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
have teamed up to unveil an exclusive collection of home décor created
for teens and Hello Kitty fans alike. Inspired by her beloved style, the Hello
Kitty x PBteen Collection includes bedding, decorative
accessories, lighting, and bathroom essentials, as well as stylish gear
adorned with Hello Kitty’s iconic silhouette. Available now online at PBteen.com/HelloKitty
and PBteen stores nationwide in early July, the collection of more than
20 pieces conjures a nostalgic feeling with each thoughtful design.
“Sanrio is always seeking meaningful partnerships that deliver unique
extensions of our lifestyle brand to fans of all ages,” said Craig
Takiguchi, COO of Sanrio, Inc. “Aligned in our core mission, Sanrio’s
collaboration with PBteen brings Hello Kitty’s first full home décor
collection to life and perfectly merges her classic style with quality
product design that PBteen is known for.”
The Hello Kitty x PBteen Collection is a modern expression of
classic Hello Kitty style designed in shades of blush, ivory, champagne
gold and light gray. The percale Metallic Sheet Set and washed
denim pearl embellished Beaded Pillow add whimsical style to
bedding, and pair perfectly with the cozy Hello Kitty Faux Fur Beanbag.
The metallic gold printed Hello Kitty Metallic Shower Curtain and
plush ivory Carved Bath Mat in the shape of Hello Kitty’s face
transform the bathroom into a Hello Kitty haven.
Topping off the collection, elevated gear and accessories bring a touch
of fun and function to daily study sessions. Dressing up any desk space,
the Hello Kitty Bluetooth Speaker and Pencil and Brush Cup channel
creativity, while the Hello Kitty Backpack, Classic Lunch and
Bow Pouch, available in heathered jersey with Hello Kitty’s profile
in a metallic gold pattern infuse the Hello Kitty signature style into
back-to-school necessities through stand-out prints and shimmering
details.
“Hello Kitty’s beloved style and timeless appeal is a natural partner
for the PBteen brand,” said Jennifer Kellor, President, PBteen. “The
Hello Kitty x PBteen collaboration is a fresh, sophisticated and fun
home décor collection.”
To celebrate the Hello Kitty x PBteen Collection, Sanrio and
PBteen will be hosting in-store events at Sanrio Japanese Village Plaza
(115 Japanese Village Plaza Mall, Los Angeles, CA 90012) on Saturday,
June 23rd and Sunday, June 24th from 12:00pm to
4:00pm. Guests will enjoy sweet treats from Hello Kitty Cafe and themed
activities including workshops, a prize wheel, and photo ops with Hello
Kitty herself.
To learn more about the partnership, visit PBteen.com/HelloKitty and
join the conversation on social media @PBteen @HelloKitty with #mypbteen.
ABOUT SANRIO
®
Sanrio is the global lifestyle brand best known for pop icon Hello
Kitty
®, and home to many beloved characters including Chococat
®,
My Melody
®, Badtz-Maru
®, Keroppi
®
and Gudetama. Sanrio was founded on the ‘small gift, big smile’®
philosophy – that a small gift can bring happiness and friendship to
people of all ages. Since 1960, this philosophy has served as the
inspiration to offer quality products, services and activities that
inspire unique consumer experiences across the world. Today, Hello
Kitty’s legendary breadth of products is available in over 130
countries and in retail locations including department, specialty,
national chain retailers and Sanrio boutique stores. To learn more about
Sanrio, please visit www.sanrio.com
and follow on Facebook,
Instagram
and Twitter
- @sanrio,
@hello
kitty.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of
brands, launched in 2003 and is the first home retailer to focus
exclusively on the teenage market. Designed to fully furnish bedrooms,
study and lounge spaces for tweens and teens, PBteen provides fresh,
fashionable options to appeal to varying teenage tastes. Categories
include: bedding, window treatments, rugs, lighting, gear, decorative
accessories, storage and organization solutions, and furniture including
beanbag chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm furniture
and essentials. PBteen operates company-owned stores in the United
States, Canada and Australia and has unaffiliated franchisees that
operate stores in the Middle East and stores and ecommerce websites in
Mexico, as well as an ecommerce site at www.pbteen.com
that offers international shipping to customers worldwide. PBteen
provides complimentary design services and monogramming services. The
company is headquartered in San Francisco, California.
