Expansion Represents Continued Growth of International Wholesale Business for the Williams-Sonoma Inc. Family of Brands
Pottery Barn Kids, the premier specialty retailer for children’s home
furnishings and decorative accessories, and a member of the
Williams-Sonoma, Inc. portfolio of brands (NYSE:WSM), today announced it
will begin wholesale operations in the UK with three Pottery Barn Kids
branded shop-in-shops at John Lewis, the UK’s largest department store
retailer. The shop-in-shops will open this autumn at John Lewis shops in
the Oxford Street, Peter Jones and Stratford City locations. The Pottery
Barn Kids shop-in-shop will feature an assortment of furniture and
accessories for baby and nursery. Pottery Barn Kids will also launch a
dedicated ecommerce website, potterybarnkids.co.uk,
offering a curated selection of Pottery Barn Kids items for baby and
kids, including gifts.
“We are thrilled to bring Pottery Barn Kids into the UK retail market
with a great partner like John Lewis and at the same time as we launch
our UK ecommerce site,” said Jennifer Kellor, President, Pottery Barn
Kids and PBteen brands. “We look forward to sharing our exclusive
high-quality furniture, textiles and accessories with UK customers who
want to create stylish, kid-friendly and creative spaces in their home.”
Caroline Bettis, Head of Buying Childrenswear, Nursery and Haberdashery
for John Lewis said, “We are proud and delighted to be able to partner
with Pottery Barn Kids to bring their uniquely-styled children’s
furniture and accessories to the UK High Street.”
The Pottery Barn Kids and John Lewis partnership marks Williams-Sonoma
Inc.’s second European wholesale venture with John Lewis following its
launch of West Elm in 2015 (a partnership which has grown to include 14
West Elm UK locations and online at JohnLewis.com).
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for children’s home
furnishings and decorative accessories. Introduced in 1999, Pottery Barn
Kids offers exclusive designs that create kid-friendly, stylish and
innovative spaces for the nursery, bedroom and playroom. Key product
categories include furniture, bedding, bath, window treatments, rugs,
lighting, decorative accessories, toys, nursery essentials and gear such
as backpacks and reusable lunch bags. Pottery Barn Kids operates
company-owned stores in the United States, Canada and Australia and has
unaffiliated franchisees that operate stores in the Middle East, the
Philippines and South Korea, and stores and ecommerce websites in
Mexico, as well as an ecommerce site at www.potterybarnkids.com
that offers international shipping to customers worldwide. Pottery Barn
Kids provides complimentary design services, a comprehensive gift
registry program and monogramming services. The company is headquartered
in San Francisco, California.
