New Home Collections Now Available Online
Pottery
Barn Kids and PBteen,
members of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
today unveil two exclusive collections in partnership with Rachel
Ashwell, founder of home décor empire “Shabby Chic” and her fashion
designer daughter, Lily Ashwell. The Rachel Ashwell for Pottery Barn
Kids Collection for nursery and baby includes furniture, bedding and
decorative accessories that are true to Rachel Ashwell’s coveted
romantic English Country meets causal California style. The Lily
Ashwell for PBteen Collection channels Lily Ashwell’s modern vintage
aesthetic and love of astrology into a unique bohemian inspired
collection that includes bedding, furniture, decorative accessories and
wall art. With more than 30 pieces in each collection, the Rachel
Ashwell for Pottery Barn Kids Collection is available now online at PotteryBarnKids.com/RachelAshwell
and the Lily Ashwell for PBteen Collection is available
now online at PBteen.com/LilyAshwell.
“We are excited to collaborate with designer Rachel Ashwell on her first
nursery collection for Pottery Barn Kids, and concurrently partner with
Rachel’s daughter, Lily Ashwell, to design a bespoke collection inspired
by her namesake fashion label for PBteen,” said Allison Spampanato,
Senior Vice President Product Development, Pottery Barn Kids and PBteen.
“Rachel Ashwell’s nursery collection with Pottery Barn Kids embodies her
authentically imperfect style mixing calming & beautiful florals with
well-worn patinas, while Lily Ashwell has created a collection with
PBteen that embodies the California free-spirited style found in her
work as an artist & fashion designer.”
“Over the past 30 years as a designer, my vision has always been to
create beautiful and timeless home furnishings that are inspired by the
whimsy found in vintage treasures,” said Rachel Ashwell. “The Rachel
Ashwell for Pottery Barn Kids nursery collection is no different,
featuring pieces in my signature palette and patina for that special
life moment. The pieces in the collection can grow with your family,
becoming future heirlooms and treasures of tomorrow.”
“My design background is in women’s clothing, but I’ve always imagined
an all-encompassing lifestyle around my creations,” said Lily Ashwell.
“Taking my love of vintage plus my relaxed, Californian minimalist
aesthetic into the world of home in partnership with PBteen, has been an
organic dream come true. I’m so inspired to be working in the teen
category as I remember my own teenage bedroom as a real sanctuary and
safe space to explore my creativity - in a way it’s where this all
started for me.”
The Rachel Ashwell for Pottery Barn Kids Collection features
three nursery aesthetics in serene pastels, marked with soft details and
subtle embellishments. Incorporating her love of florals, the Pink
Nursery mixes beautiful botanical prints with textured tulle and
embroidered fabrics, as seen in the Baby Blush Tulle Cribskirt, Floral
Patchwork Union Jack Pillow and My First Anywhere Chair in Pink
Rose. Maintaining the peaceful atmosphere, the White Nursery
incorporates the designer’s signature details into pieces such as the Angel
Frost Rouched Quilt, Ruffle Pillow and Lace Cribskirt. Infusing
timeless prints and fabrics, including stripes and chambray, the Blue
Nursery consists of classic pieces like the True Blue Patchwork Quilt,
True Blue Chambray with Crochet Cribskirt, contributing to a
sweet yet sophisticated look.
Creating a chic getaway for tweens and teens, the Lily Ashwell for
PBteen Collection balances free-spirited femininity with relaxed,
modern vintage vibes. Inspired by Lily’s coastal California home and her
family’s British heritage, the collection spans two bedrooms and a
lounge space and focuses on playful prints, layered onto patchwork with
chambray backdrops. With artistic icons, and a nod to her love of
astrology, the Cool Room features an eccentric yet tranquil bedding
vignette in dreamy hues, showcasing pieces such as the Moon Phases
Pillow, Indigo Patch Quilt and Ditsy Floral Sheeting.
In contrast, the Warm Room centers around dusty pinks and rich creams
with whimsical pieces like the Eiderdown Quilt and Pom Pom
Throw. Rounding out the collection, the Lounge and Studio moment
highlights wall art inspired by Lily’s own original sketches.
To learn more about the collections, visit PotteryBarnKids.com/RachelAshwell
and PBteen.com/LilyAshwell,
and join the conversation on social media @PotteryBarnKids and @PBteen
with #lovemypbk and #mypbteen.
RACHEL ASHWELL
Rachel Ashwell is a self-made business woman who founded the iconic
brand Shabby Chic™ in 1989 when, as a single mother of two young
children, she opened a small shop on trendy Montana Avenue in Santa
Monica. She began the store with a mantra of Beauty, Comfort, &
Function, selling vintage furniture and accessories, comfy washable
slipcovered furniture, and luxurious bedding. Her vision and love of
vintage style and flea-market finds hit a chord with her customers who
found her comfortable, relaxed approach to design both reassuring and
achievable. She has educated and inspired people through a series of
books as well as a TV series Rachel Ashwell’s Shabby Chic on the Style
network. Rachel Ashwell’s products can be found on http://www.shabbychic.com/ and
the company is headquartered in Los Angeles, California.
LILY ASHWELL
Lily Ashwell launched her eponymous clothing line in 2012 with a small
collection of vintage inspired dresses + workwear. Aiming to create a
collection of wardrobe staples made with integrity, balancing delicate
vintage nostalgia with modern + wearable shapes. This original ethos
continues to be the core of her design process. Lily honed her signature
style between her coastal California and her family’s native England. A
third generation avid flea marketer, Lily’s personal vintage finds often
inspire the loving details + perfect fits of her own designs. Lily has
an ecommerce site lilyashwell.com and the company is headquartered in
Venice, California.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for children's home
furnishings and decorative accessories. Introduced in 1999, Pottery Barn
Kids offers exclusive designs that create kid-friendly, stylish and
innovative spaces for the nursery, bedroom and playroom. Key product
categories include furniture, bedding, bath, window treatments, rugs,
lighting, decorative accessories, toys, nursery essentials and gear such
as backpacks and reusable lunch bags. Pottery Barn Kids operates
company-owned stores as well as e-commerce in the United States, Canada
and Australia, offers international shipping to customers worldwide, and
has unaffiliated franchisees that operate stores in the Middle East, the
Philippines and South Korea, and stores and e-commerce website in
Mexico. Pottery Barn Kids provides complimentary design services, a
comprehensive gift registry program and monogramming services. The
company is headquartered in San Francisco, California.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of
brands, launched in 2003 and is the first home retailer to focus
exclusively on the teenage market. Designed to fully furnish bedrooms,
study and lounge spaces for tweens and teens, PBteen provides fresh,
fashionable options to appeal to varying teenage tastes. Categories
include: bedding, window treatments, rugs, lighting, gear, decorative
accessories, storage and organization solutions, and furniture including
beanbag chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm furniture
and essentials. PBteen operates company-owned stores in the United
States and has unaffiliated franchisees that operate stores in the
Middle East and Mexico, as well as an ecommerce site at www.pbteen.com
that offers international shipping to customers worldwide. PBteen
provides complimentary design services and monogramming services. The
company is headquartered in San Francisco, California.
