Showcases 14 California-based Makers as Part of its West Elm LOCAL Program
West
Elm today announced it will open a location in Solana Beach,
California at 212 S. Cedros Ave., Unit 101 on Thursday, November 16 at
10 a.m. The 11,560 sq. ft. store is expected to bring approximately 30
jobs to the Cedros Avenue Design District. West Elm Solana Beach will
sell an array of local products made by 14 California-based makers and
designers alongside the brand’s holiday assortment of home furnishings
and decor. West Elm will also offer Williams-Sonoma, Inc.’s cross-brand
design consultation program Design
Crew, which pairs customers with experts who can provide design,
installation and registry services.
“We are excited to join the Cedros Avenue Design District’s commerce and
local businesses that bring a special offering of art, design and
inspiration to Southern California,” said West Elm president Alex
Bellos. “We hope that through our support and commitments to great
design and collaboration, the community continues to grow as a
destination for artists, designers, consumers and enthusiasts to
connect.”
A selection of locally made products by 14 makers and artisans based in
California will be showcased as part of the West Elm Solana Beach LOCAL
assortment including:
-
Andy
Davis of Way Way Out There: Beach and surf-themed prints designed
by artist and Southern California Surfer Andy Davis in Solana Beach
-
Art
by JLeighV: Solana Beach-inspired colorful tea towels made in
Encinitas
-
BKB
Ceramics: Rustic, modern planters with geometric designs made in
Joshua Tree
-
Cardtorial:
Journals and notebooks with covers handcrafted and laser cut from
sustainable wood in Los Angeles
-
Dandelion
Paper Co.: Prints featuring playfully illustrated animals made in
Elverta
-
DKNG
Studios: Vintage-inspired prints featuring iconic objects
illustrated in Los Angeles
-
Eric
Trine: Colorful geometric planters handmade using metal in Long
Beach
-
Hello
Happy Town: Festive wine totes made with recycled canvas cotton in
Thousand Oaks
-
Homegrown
Maps: Prints and handpainted rustic wood featuring maps of Solana
Beach made in Encinitas
-
Janel
Foo: Stained glass, hanging triangle terrariums and objects
handmade in Los Angeles
-
Marley
and Alfie: Colorful, yarn-wrapped horse shoes handcrafted in
Newbury
-
Nickel
Designs Shop: Doormats with playful sayings and colorful designs
made in Costa Mesa
-
Rustic
Occasion: Decorative wooden shapes made from reclaimed wood in
Eureka
-
Kasia
Jewelry: Global-inspired, handmade fine jewelry with gems, metals
and stones from San Diego
West Elm enlisted Solana Beach artist Andy Davis to contribute to the
unique design of the new store. Widely recognized as one of the world’s
best surf artists, Davis created an original work of art for the back of
the new store’s cash wrap. Printed on Baltic birch wood, Davis employs
his trademark style in a captivating design depicting a surfer riding a
wave. The artist describes this custom piece designed for West Elm as,
"A lesson in staying balanced and in control in these very hectic
times." The neutral palette adds to the timeless nature of the
installation meant to guide customers on a “visual vacation, leaving all
who see it feeling full of good vibes,” said Davis.
West Elm will host a pre-opening celebration on Wednesday, November 15
from 6 p.m. - 8 p.m. with special guests and in-store activities
including limited edition tote bags screen printed on site by Solana
Beach-based artist Andy
Davis co-founder of Way
Way Out There and a pop-up art shop by Design
Milk founder Jaime Derringer. A portion of the pre-opening night
proceeds will benefit Surfrider
Foundation, dedicated to the protection and enjoyment of the world’s
ocean, waves and beaches through a powerful activist network. On
Thursday, November 16, the first 300 shoppers with a $50 minimum
purchase will receive a special edition West Elm Solana Beach tote bag
designed by Andy Davis. Solana Beach residents are also invited to enter
the West Elm sweepstakes*
offering local customers a chance to win a $2,000 gift card.
For up-to-date information on in-store promotions and events, customers
are encouraged to “like” the West Elm Solana Beach store on Facebook: www.facebook.com/westelmsolanabeach
and follow the store on Instagram: @westelmsolanabeach.
West Elm Solana Beach is open Monday - Saturday, 10 a.m. - 7 p.m., and
Sunday 11 a.m. - 6 p.m. The store’s address is 212 S. Cedros Ave., Unit
101, Solana Beach, CA 92075 and the phone number is (858) 350-3769.
Applicants interested in joining the West Elm Solana Beach team may send
an email to WestElmStores@wsgc.com.
*Open only to residents that live within the Solana Beach, CA area.
Official rules of the sweepstakes can be found on the Solana
Beach Sweepstakes page.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With a
mission of harnessing the power of design and human connection to enrich
lives, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living and commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven collaborations and events. The
brand operates 106 retail stores in the United States, Australia, Canada
and the UK, ships internationally to customers around the world and has
unaffiliated franchisees that operate stores in Mexico, the Middle East,
Philippines and South Korea. In addition to home furnishings retail,
West Elm operates West
Elm Workspace in the commercial furnishings industry and announced
its expansion into the travel and hospitality industry with the launch
of West
Elm Hotels. West
Elm publishes the blog Front+Main
and is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter
and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio
of brands.
