Showcases 10 Arizona-based Makers as Part of West Elm LOCAL Program
West
Elm announced today that its first Phoenix store, located at 100 E.
Camelback Rd in the revitalized Uptown Plaza shopping center, will open
Thursday, June 29 at 10 a.m. The 11,000 sq. ft. location will bring
approximately 30 jobs to the area. With a commitment to building
communities, West Elm will curate an assortment of local products
highlighting 10 Arizona-based makers and designers alongside the store’s
fall assortment. Additionally, West Elm at Uptown Plaza will offer West
Elm Style
+ Service to support customers in their journey to express their
personal style at home.
“In the late 1950s, Uptown Plaza stood as the harbinger of retail
shopping centers, once heralded for offering customers the amenities and
conveniences that were ahead of its time,” said West Elm president Alex
Bellos. “We are proud to be a part of the continued revitalization of
this iconic mid-century modern shopping destination, and look forward to
supporting Uptown Plaza’s celebration of small businesses, local artists
and the North Central Phoenix community.”
A selection of locally made products by 10 Arizona-based makers and
artisans will be a part of West Elm Phoenix at Uptown Plaza LOCAL
assortment including:
Prior to its restoration in 2014, Uptown Plaza was a 1950s landmark
destination, rich in design with exposed brick walls and metal canopies.
West Elm Phoenix pays homage to the area’s mid-century modern heritage
by incorporating motifs from the era into the store’s architectural
details, such as a sculptural assemblage that decorates the back cash
wrap with a cube-in-cube pattern made from locally sourced, weathered
grey poplar reclaimed from rural fencing.
West Elm will co-host a private pre-opening celebration on Wednesday,
June 28 from 6 p.m. - 8 p.m. with Robert and Christina Martinez, the
Phoenix-based creators of the lifestyle blog New
Darlings (Instagram: @NewDarlings).
Phoenix residents are invited to enter the West Elm sweepstakes*
offering local customers a chance to win a $2,000 gift card and an
invitation to Wednesday’s private, pre-opening celebration. A portion of
the pre-opening proceeds will benefit Artlink,
a local nonprofit that promotes the arts as central to the development
of Phoenix by connecting artists, businesses, and communities. To
celebrate the opening of West Elm Phoenix on Thursday, June 29, West Elm
will partner with Phoenix-based artist Paige
Poppe to design a limited edition tote bag presented to the first
300 shoppers with a $50 minimum purchase.
For up-to-date information on in-store promotions and events, customers
are encouraged to “like” the West Elm Phoenix store on Facebook: www.facebook.com/westelmphoenix
and follow the store on Instagram: @westelmphoenix.
West Elm Phoenix is open Sunday - Wednesday 10 a.m. - 8 p.m., and
Thursday - Saturday 10 a.m. - 9 p.m. The store’s address is 100 E
Camelback Rd. Suite 148, Phoenix, AZ 85012 and the phone number is (602)
279-0716. Applicants interested in joining the West Elm Phoenix team are
encouraged to e-mail WestElmStores@wsgc.com.
*Open only to residents that live within the Phoenix, AZ area. Official
rules of the sweepstakes can be found on the Phoenix
Sweepstakes page.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With a
mission of harnessing the power of design and human connection to enrich
lives, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living and commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven collaborations and events. The
brand operates 99 retail stores in the United States, Australia, Canada
and the UK, ships internationally to customers around the world and
operates stores in Mexico, the Middle East and Philippines through
unaffiliated franchisees. In addition to home furnishings retail, West
Elm operates West
Elm Workspace in the commercial furnishings industry and announced
its expansion into the travel and hospitality industry with the launch
of West
Elm Hotels. West
Elm publishes the blog Front+Main
and is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter
and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.
