Welcomes Seven Iowa-based Makers to West Elm LOCAL Program
West
Elm announced today that its first store in Iowa will open on
Thursday, September 28 at 10 a.m., joining the East Village’s mix of
shopping, dining and entertainment at 219 East Grand Ave., Suite 101.
The 11,000 sq. ft. store will bring approximately 30 jobs to the Des
Moines area. With a commitment to building community, West Elm will sell
an assortment of local products from seven Iowa-based makers and
designers alongside the store’s fall assortment of affordable, modern
home furnishings and decor. West Elm will also offer Williams-Sonoma,
Inc.’s cross-brand design consultation program Design
Crew, which pairs customers with experts who can provide design,
installation and registry services.
“We are excited to open our first Iowa location in the historic East
Village, a neighborhood known for its diverse mix of culture and
commerce,” said West Elm president Alex Bellos. “We hope that our store
serves as a welcoming destination for customers, neighbors, and
creatives to come together, connect, and discover a local artist or join
one of our community-driven workshops and events.”
A selection of locally made products by seven makers and artisans based
in Iowa will be a part of the West Elm Des Moines LOCAL
assortment including:
-
Iowa
Parklands: Bandanas and accessories with state trail and park maps
made in Des Moines
-
Kelsey
Lampe: Vibrant abstract prints painted in Des Moines
-
Libby
Burns: Pins and prints with hand drawn illustrations made in Des
Moines
-
Overprint.Co.:
Linen napkins and unique room fragrance sprays made in Des Moines
-
The
Red Door Press: Letterpress prints and designs produced in Des
Moines
-
Siberian
Soap Co.: Handcrafted, plant-based and nature-inspired soaps from
Ames
-
Woody’s
Scrap Works: Custom handcrafted wood furniture and decor made in
West Des Moines
West Elm looked to Iowa’s rolling plains and prairies for inspiration
when designing the store’s distinct architectural characteristics. West
Elm sourced reclaimed materials from barns that once stood on the
Midwestern landscape and used the corrugated metal roofing to cover the
store’s front cash wrap. The store’s loft floor uses a mix of American
hardwoods to create a unique and modern chevron design. Behind the
register, an assembly of rare, pieced and hand-split wood lath
references the iconic architectural style of the Prairie School movement
prevalent throughout Iowa.
Des Moines residents are invited to enter the West Elm sweepstakes*
offering local customers a chance to win a $2,000 gift card and an
invitation to a pre-opening night celebration on Wednesday, September 27
from 6 p.m. - 8 p.m. A portion of the evening’s proceeds will benefit Des
Moines Social Club, a local nonprofit that provides local artists
with developmental programming and a place to showcase their work to a
larger audience. To celebrate the store’s opening on Thursday, September
28, West Elm will present a limited edition tote bag designed by Des
Moines-based artist Bozz
Prints to the first 300 shoppers with a $50 minimum purchase.
For up-to-date information on in-store promotions and events, customers
are encouraged to “like” the West Elm Des Moines store on Facebook: www.facebook.com/westelmdesmoines
and follow the store on Instagram: @westelmdesmoines.
West Elm Des Moines is open Monday - Sunday 10 a.m. - 9 p.m. The store’s
address is 219 East Grand Avenue, Suite 101, Des Moines, IA 50309 and
the phone number is (515) 282-2020. Applicants interested in joining the
West Elm Des Moines team are encouraged to email WestElmStores@wsgc.com.
*Open only to residents that live within the Des Moines, IA area.
Official rules of the sweepstakes can be found on the Des
Moines Sweepstakes page.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With a
mission of harnessing the power of design and human connection to enrich
lives, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living and commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven collaborations and events. The
brand operates 102 retail stores in the United States, Australia, Canada
and the UK, ships internationally to customers around the world and has
unaffiliated franchisees that operate stores in Mexico, the Middle East,
Philippines and South Korea. In addition to home furnishings retail,
West Elm operates West
Elm Workspace in the commercial furnishings industry and announced
its expansion into the travel and hospitality industry with the launch of
West Elm Hotels. West
Elm publishes the blog Front+Main
and is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter
and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio
of brands.
