News Release Details

Showcases 11 Texas-based Makers as Part of West Elm LOCAL Program

West Elm announced today that its first Fort Worth, TX store will open on Thursday, August 17 at 11 a.m. in Crockett Row at West 7^th, a shopping, dining and entertainment streetscape. Located at 2869 West 7^th St., the 11,000 sq. ft. store will bring approximately 30 jobs to Fort Worth’s Cultural District. With a commitment to the community, West Elm will sell an assortment of local products from 11 Texas-based makers and designers alongside the store’s fall assortment of home furnishings and decor. West Elm will also offer Williams-Sonoma, Inc.’s new cross-brand design consultation program Design Crew, which pairs customers with experts who can provide design, installation and registry services.

“The Cultural District has established itself as a hub for Fort Worth’s top cultural institutions and creative entrepreneurs,” said West Elm president Alex Bellos. “With the opening of our new Fort Worth store, we are committed to building community by supporting area businesses and Texas-based artists through our LOCAL program, pop-up shops, and community-led workshops.”

A selection of locally made products by 11 makers and artisans based in Texas will be a part of the West Elm Fort Worth LOCAL assortment including:

• And Other Adventures: Hand-embroidered, vintage-inspired home decor from Fort Worth
• Belle & Union Co.: Vintage, American kitchen wares and greeting cards made in College Station
• Fort Worth Locals : Local-themed drinkware and accessories made in Fort Worth
• Gaston Made : Modern, handcrafted coasters and home accessories in vibrant colors from Dallas
• Hemlock & Heather: Texas-shaped wall hangings made from 100 percent reclaimed materials in Austin
• Leah Duncan: Abstract prints inspired by Texas flora made in Austin
• Lilco Letterpress: Texas-inspired postcards created by a design and letterpress studio in Dallas
• Little Wooden Penguin: Industrial-chic wooden cheese boards and furniture produced in Plano
• Mesa Blue: Delicate jewelry combining textile, metal and geodes handcrafted in Plano
• Two Daughters Heirlooms: Sign and banner heirlooms made with pride in Plano
• Tucker Ink.: Colorful lettering and photography made in Fort Worth

West Elm has incorporated pieces of Fort Worth’s history into the design elements of the new store inspired by the area’s legendary ranching history. A collage of rugged, leather remnants are woven into a patchwork pattern to create a unique cash wrap installation that recalls the worn texture of the saddles, boots and jackets worn by 19^th century ranchers. A pattern of reclaimed Victorian-era tin shingles from rooftops in Fort Worth’s Throckmorton Street construct a unique, sculptural back cash wrap.

West Elm will host a pre-opening celebration on Wednesday, August 16 from 6 p.m. - 8 p.m. Fort Worth residents are invited to enter the West Elm sweepstakes* offering local customers a chance to win a $2,000 gift card and an invitation to Wednesday’s private, pre-opening celebration. A portion of the pre-opening proceeds will benefit Dwell with Dignity, a local nonprofit that designs and installs complete home interiors for families in need of a healthy home environment. To celebrate the opening of West Elm Fort Worth on Thursday, August 17, West Elm will partner with Fort Worth-based artist Tucker Ink to design a limited edition tote bag presented to the first 300 shoppers with a $50 minimum purchase.

For up-to-date information on in-store promotions and events, customers are encouraged to “like” the West Elm Fort Worth store on Facebook: www.facebook.com/westelmfortworth and follow the store on Instagram: @westelmfortworth. West Elm Fort Worth is open Monday - Wednesday 11 a.m. - 8 p.m., Thursday 11 a.m. - 9:00 p.m., Friday - Saturday 10 a.m. - 9 p.m., and Sunday 12:00 p.m. - 7:00 p.m. The store’s address is 2869 W. 7th Street, Fort Worth, TX 76107 and the phone number is (817) 810-9078. Applicants interested in joining the West Elm Fort Worth team are encouraged to email WestElmStores@wsgc.com.

*Open only to residents that live within the Fort Worth, TX area. Official rules of the sweepstakes can be found on the Fort Worth Sweepstakes page.

About West Elm

Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home. With a mission of harnessing the power of design and human connection to enrich lives, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living and commitment to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. The brand operates 101 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East, Philippines and South Korea through unaffiliated franchisees. In addition to home furnishings retail, West Elm operates West Elm Workspace in the commercial furnishings industry and announced its expansion into the travel and hospitality industry with the launch of West Elm Hotels. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands.