Supports Nine Texas-based Makers and Artisans as Part of West Elm LOCAL program
West
Elm announced today its new Plano, Texas store, located at 7401
Windrose Avenue, will open at 10 a.m. on Thursday March 2. As the first
retailer to open inside the mixed-use Legacy West development, West Elm
brings 30 jobs to the neighborhood. Nine Texas-based makers and
designers will sell their products in the store’s summer assortment of
modern furnishings and décor as part of the LOCAL program, and a design
lab offering West Elm Style
+ Services within the 11,841 sq. ft. space will support customers in
their journey to express their personal style at home.
“Opening West Elm Plano gives us the opportunity to further support
communities throughout Texas and deepens our commitment to artists and
makers in the area,” said West Elm president Jim Brett. “There is a real
sense of neighborhood in Plano and we look forward to joining a
community known to many as a great place to work and live."
Looking to the vast prairies from which Plano—Spanish for “flat”— got
its name, West Elm works to bring nature’s rustic beauty into its newest
store. Evoking the early regional sawmills that helped settle this
former farming community, the flooring is fashioned from dense and
durable ipe wood, while a geometric design of maple, cherry, myrtle,
walnut and oxidized oak composes the cash wrap installation.
To celebrate the opening of its seventh Texas store, West Elm partnered
with Dallas-based artist Lily Smith-Kirkly of Lilco
Letterpress to design a limited edition tote bag that will be
presented to the first 300 shoppers with a $50 minimum purchase on
opening day. Additional store opening activities will include a
sweepstakes* offering local customers a chance to win a $2,000 gift card
and an invitation to a private pre-opening celebration on Wednesday,
March 1 from 6 p.m. - 8 p.m. A portion of the pre-opening celebration
proceeds will benefit the Hendrick
Scholarship Foundation, a local nonprofit that helps Plano ISD
graduates overcome adversity with scholarship and support services to
further their path of education and life skills.
A selection of locally made products by nine Texas-based makers and
artisans will be a part of the West Elm Plano LOCAL
assortment including:
-
Belle
& Union Co.: Vintage American kitchen wares and decorative tea
towels made by a couple in College Station, TX.
-
Boyd's
Farm: Natural, organic bath and body products handmade by U.S. Air
Force veteran Katherine Couron in San Antonio, TX.
-
Gaston
Made: Modern wooden coaster sets in vibrant colors from Dallas, TX.
-
Hemlock
& Heather: Texas-shaped wall hangings made from 100 percent
reclaimed materials in Austin, TX.
-
Leah
Duncan: Abstract prints inspired by Texas flora made in Austin, TX.
-
Lilco
Letterpress: Texas-inspired postcards created by a design and
letterpress studio in Dallas, TX.
-
Little
Wooden Penguin: Industrial-chic wooden cheese boards and furniture
produced by a husband and wife team in Plano, TX.
-
Mesa
Blue: Delicate jewelry combining textile, metal and geodes
handcrafted in Plano, TX.
-
Two
Daughters Heirlooms: Sign and banner heirlooms made with pride by
two wedding planners in Plano, TX.
For up-to-date information on in-store promotions and events, customers
are encouraged to “like” the West Elm Plano store on Facebook: www.facebook.com/westelmplano
and follow the store on Instagram: @westelmplano.
West Elm Plano is open Monday-Saturday 10 a.m. - 8 p.m., and Sunday Noon
- 5 p.m. The store’s address is 7401 Windrose Avenue, Suite D130, Plano,
TX 75024 and the phone number is 972.312.9867.
*Open only to residents that live within the Plano, TX area. Official
rules of the sweepstakes can be found on the Plano
Sweepstakes page.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With the
mission of helping customers express their personal style at home, work
and away, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living to its commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven in-store events and
collaborations. The brand operates 98 retail stores in the United
States, Australia, Canada and the UK, ships internationally to customers
around the world and operates stores in Mexico, the Middle East and
Philippines through unaffiliated franchisees. In addition to home
furnishings retail, West Elm operates West
Elm Workspace in the commercial furnishings industry and announced
its expansion into the travel and hospitality industry with the launch
of West
Elm Hotels. West
Elm publishes the blog Front+Main
and is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter
and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.
