WEST ELM HOTELS ADDS WEST COAST TO HOSPITALITY PORTFOLIO WITH FIRST PROPERTY IN SAN FRANCISCO BAY AREA
Today West Elm announced Oakland, California as the newest location for
its West Elm HOTELS portfolio. With a shared focus on designing to
impact, West Elm HOTELS is teaming up with Signature Development Group
and Jordan Real Estate Investments to develop the hotel expected to open
in 2020. Signature Development’s extensive experience with residential
and commercial projects throughout the Bay Area complement West Elm’s
consumer and marketing expertise to bring a unique hospitality
experience to Oakland’s Uptown neighborhood. The hotel will expand on
Signature’s “Hive” project and the surrounding Uptown neighborhood, and
will celebrate the rich diversity and history of the location. Oakland
is the sixth market West Elm has identified for its HOTELS venture, in
partnership with DDK, following Charlotte, Detroit, Indianapolis,
Minneapolis, and Savannah, locations that were announced in September
2016.
“We feel right at home in Oakland, a city undergoing tremendous change
and growth,” said Peter Fowler, vice president of West Elm Hospitality.
“Its influences are felt in technology companies, a wonderfully diverse
maker culture and art scene, and of course, its pioneering food
movement. We look forward to working with Signature to create a
destination that celebrates the innovations and vibrancy of the city.”
“West Elm was a natural fit for our first hospitality venture because
they share our commitment to fostering community and have executed it
brilliantly in the retail arena,” said Michael Ghielmetti, president of
Signature Development Group. “We are proud to have been a part of the
transformation of this neighborhood from underutilized lots to what is
now a bustling scene of activity, with local entrepreneurs, artists and
chefs, creating a thriving environment for the community. The addition
of a West Elm HOTEL will further strengthen the area as an attraction
for Oakland residents, Bay Area neighbors, and growing numbers of out of
town visitors.”
The property will be located in the heart of the Uptown district of
Oakland at 2401 Broadway, on the corner of 24th Street. The mixed-use
building will blend a historic facade preserved from a 1910s Beaux Arts
structure originally designed by celebrated Bay Area architect Frederick
H. Meyer. With Chevrolet’s first West Coast assembly plant nearby, 2401
Broadway was originally an auto retail showroom, at the heart of an area
that was later known as “Auto Row.” The rich history and influence of
the car culture will be celebrated in the aesthetic of the new six-floor
building housing the hotel, as well as in the design and decor elements
of the hotel rooms and common areas.
The building will be adjacent to the Hive, which combines residential
and commercial space, including 105 residential apartments, and 100,000
square feet of offices, a beer garden, a coffee shop, an ice cream
parlor, and several upscale restaurants. Plans for the hotel include:
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150 rooms
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Ground floor retail space
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4,000 square feet of indoor and outdoor bar areas
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Indoor and outdoor meeting areas with dedicated gardens
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Lobby cafe with outdoor seating option
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70 adjacent residential apartments
For additional details about West Elm HOTELS, please visit http://westelmhotels.com/.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With a
mission of harnessing the power of design and human connection to enrich
lives, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living and commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven collaborations and events. The
brand operates 99 retail stores in the United States, Australia, Canada
and the UK, ships internationally to customers around the world and
operates stores in Mexico, the Middle East and Philippines through
unaffiliated franchisees. In addition to home furnishings retail, West
Elm operates West Elm Workspace in the commercial furnishings industry
and announced its expansion into the travel and hospitality industry
with the launch of West Elm HOTELS. West Elm publishes the blog
Front+Main and is part of an active community on Facebook, Instagram,
Pinterest, Twitter and YouTube. West Elm is a member of the
Williams-Sonoma, Inc. portfolio of brands.
About Signature Development Group
SDG is a privately owned and locally managed real estate development
firm based Oakland, California. Its portfolio, which encompasses more
than 20 years’ experience, proves an ongoing commitment to developing
for positive community impact. It has been responsible for the
development of more than 15 million square feet of real estate in more
than 30 sites in cities throughout the San Francisco Bay Area. SDG has a
history of successful developments in sensitive and often challenging
locations that sets it apart as an innovative developer. Their scope of
work includes mixed-use, adaptive reuse, urban infill, and waterfront
developments that include single-family homes, apartments, condominiums,
retail, office and restaurant spaces.
http://signaturedevelopment.com/
