West Elm is encouraging shoppers this holiday season to consider the
power of their purchases by participating in Giving Tuesday, a movement
that celebrates giving back. On November 28, West Elm will donate 100
percent of its profits* on select holiday gifts, decor, tabletop and
accessories designed in collaboration with the American Society for the
Prevention of Cruelty to Animals (ASPCA), the Human Rights Campaign
(HRC), St. Jude Children’s Research Hospital®, and Nepal Earthquake
Relief. Each product is designed to make an impact in customers’ homes
and support the organizations that are making a difference in local
communities and around the world.
“We offer our customers thoughtfully designed products that make giving
back easy and affordable year round through our longstanding
partnerships with each of these organizations,” said West Elm president
Alex Bellos. “You often hear change can start small and it’s true. This
season we stand by our partner organizations to celebrate the importance
of making every purchase count. We are proud to participate in Giving
Tuesday for the first time and support our partners even more this
holiday by donating 100 percent of our profits from each of their
collections, giving our customers the power to effect change right from
their shopping list.”
On November 28 from 12:01 a.m. to 11:59 p.m., West Elm will donate 100
percent of profits made online and in-store from the purchase of any of
the following ‘Gifts that Give Back’ collections:
-
The American
Society for the Prevention of Cruelty to Animals ornaments
inspired by some of Instagram’s most famous and adorable pets, such as Cleo
the Bunny, Juniper
Foxx, Rusty
Rodas and White
Coffee Cat. Starting at just $9 each, the West Elm collection of ornaments
benefit the ASPCA, an organization working to provide effective means
for the prevention of cruelty to animals.
-
The Human
Rights Campaign Love
is Love collection is back! And this holiday season, West Elm is
spreading the love across a wider assortment including trinket
dish, candle,
dinnerware
and ornament,
ranging in price from $9 to $41 each. Each purchase provides support
towards ensuring the basic rights of LGBTQ people around the world.
-
The St.
Jude Glass Cat Objects are the purr-fect decorative object, gift
and desk accessory for the feline obsessed. Each priced at $19 helps
benefit the St.
Jude Children’s Research Hospital®, an organization leading the
way the world understands, treats and defeats childhood cancer and
other life-threatening diseases.
-
West Elm’s exclusive collection of felt ornaments and accessories
handmade in Nepal start at $3 each and include the whimsical blue octopus,
gleeful turtle
and glamorous mermouse.
The purchase of each handmade piece will aid Nepalese craftspeople at
West Elm’s Fair Trade Certified™ factory, Everest Fashions, and
help fund rebuilding efforts after the devastating 2015 earthquake in
the region.
Created in 2012 by the 92nd
Street Y in partnership with the United
Nations Foundation, Giving
Tuesday connects individuals, communities and organizations around
the world to raise awareness and inspire giving to those in need. The
#GivingTuesday hashtag is used to fuel the movement on social media and
encourage communities to come together. Each year the movement continues
to grow and strengthen with new partners joining forces across
industries.
Whether decorating, entertaining or gift giving, shop West Elm’s Holiday
catalog, online or in-store for unique, affordable designs that will
help you express your personal style at home. For more information about
West Elm’s ‘Gifts that Give Back’ or to find a store nearest you visit www.westelm.com.
*Profits reflect the sale price of the product minus the cost of
production and import.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With a
mission of harnessing the power of design and human connection to enrich
lives, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living and its commitment to Fair Trade Certified, LOCAL and handcrafted
products, to community-driven collaborations and events. The brand
operates 107 retail stores in the United States, Australia, Canada and
the UK, ships internationally to customers around the world and has
unaffiliated franchisees that operate stores in Mexico, the Middle East,
Philippines and South Korea. In addition to home furnishings retail,
West Elm operates West
Elm Workspace in the commercial furnishings industry and announced
its expansion into the travel and hospitality industry with the launch
of West
Elm Hotels. West
Elm publishes the blog Front+Main
and is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter
and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio
of brands.
