Informed by Customer Insights, Fall Collection Offers New Aesthetics, Product Innovation and Range of Price Points
Today Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands, introduced its Fall 2017 collection, reflecting new
strategic insights garnered from consumer research conducted last year.
The collection offers new aesthetics at a broader range of price points
to meet the needs of customers seeking different styles, from updated
traditional to globally-inspired, rooted in Pottery Barn’s casual,
relaxed lifestyle.
“Our customers are at the core of everything we do, and we exist to
inspire and serve them. Last year, we embarked on a journey to dive
deeper into understanding what our customers love about us and what we
could offer to make their Pottery Barn experience even better,” said
Marta Benson, President, Pottery Barn. “The fall collection reflects
these new insights, representing an evolution of the brand to embrace a
wider range of aesthetics and price points, as well as a fresh approach
to storytelling in our marketing to help us attract new customers.”
Fall 2017 represents a new chapter as Pottery Barn introduces seven
different aesthetic perspectives for customers to discover and explore.
The collection marks the debut of Artisanal Vintage, a new design
expression that juxtaposes romantic, vintage-inspired florals with
industrial metals.
“The fall collection is an exciting portfolio of inspired and
differentiated style statements that expands the reach of our brand. Artisanal
Vintage articulates one of the new brand aesthetics and is inspired
by the beauty found in imperfections,” said Monica Bhargava, Executive
Vice President of Product Development and Design, Pottery Barn.
“Timeless, vintage, stylized florals and paisleys in classic silhouettes
are counterpointed with reclaimed woods, industrial metals and burnished
leathers. Subtle drama is created using a directional new color palette
in tonalities of soft blush to deep plum and layering linen, velvet and
embroidery creates texture and depth. It’s a twist on timeless romance.”
To support the fall collection, Pottery Barn is launching an integrated
marketing effort across catalog, website, digital, social and stores
with new tools and services to make it easy to explore and shop by
style, price or room. Customers can find ideas and inspiration through
new editorial features and video content including
Shop
by Style
, curated website shop paths for each different
aesthetic;
One
Item, Many Ways
highlighting product versatility and quality;
Work
Your Way
, the ultimate guide to designing a home office in any
size space;
Makeover
Takeover
stories showing real-life design solutions; curated
shops that reflect key trends of the season including leather, velvet,
botanicals, small space solutions; and the expansion of the 360 Spin
feature that will now include more than 450 furniture styles.
Pottery Barn’s Fall 2017 collection is now available online
and in stores nationwide. For additional services, including
complimentary in-home designs services, wedding registry consultations
and exclusive events, customers are invited to visit their local Pottery
Barn store.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands,
is a premier specialty retailer for casual, comfortable and stylish home
furnishings. Key product categories include furniture, bedding, bath,
rugs, window treatments, tabletop, lighting and decorative accessories.
Nearly all Pottery Barn products are designed in house and are exclusive
to its catalogs, stores and website. Pottery Barn currently has retail
stores in the United States, Canada and Australia and unaffiliated
franchisees that operate stores in Mexico, the Middle East and the
Philippines, as well as an ecommerce site at www.potterybarn.com.
Pottery Barn provides complimentary design services and a comprehensive
gift registry program for weddings and other special events. Pottery
Barn now offers products for all life stages and every room in the home
through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and
PBteen. The company is headquartered in San Francisco, California.
