July 6, 2017

Informed by Customer Insights, Fall Collection Offers New Aesthetics, Product Innovation and Range of Price Points

Today Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, introduced its Fall 2017 collection, reflecting new strategic insights garnered from consumer research conducted last year. The collection offers new aesthetics at a broader range of price points to meet the needs of customers seeking different styles, from updated traditional to globally-inspired, rooted in Pottery Barn’s casual, relaxed lifestyle.

“Our customers are at the core of everything we do, and we exist to inspire and serve them. Last year, we embarked on a journey to dive deeper into understanding what our customers love about us and what we could offer to make their Pottery Barn experience even better,” said Marta Benson, President, Pottery Barn. “The fall collection reflects these new insights, representing an evolution of the brand to embrace a wider range of aesthetics and price points, as well as a fresh approach to storytelling in our marketing to help us attract new customers.”

Fall 2017 represents a new chapter as Pottery Barn introduces seven different aesthetic perspectives for customers to discover and explore. The collection marks the debut of Artisanal Vintage, a new design expression that juxtaposes romantic, vintage-inspired florals with industrial metals.

“The fall collection is an exciting portfolio of inspired and differentiated style statements that expands the reach of our brand. Artisanal Vintage articulates one of the new brand aesthetics and is inspired by the beauty found in imperfections,” said Monica Bhargava, Executive Vice President of Product Development and Design, Pottery Barn. “Timeless, vintage, stylized florals and paisleys in classic silhouettes are counterpointed with reclaimed woods, industrial metals and burnished leathers. Subtle drama is created using a directional new color palette in tonalities of soft blush to deep plum and layering linen, velvet and embroidery creates texture and depth. It’s a twist on timeless romance.”

To support the fall collection, Pottery Barn is launching an integrated marketing effort across catalog, website, digital, social and stores with new tools and services to make it easy to explore and shop by style, price or room. Customers can find ideas and inspiration through new editorial features and video content including Shop by Style , curated website shop paths for each different aesthetic; One Item, Many Ways highlighting product versatility and quality; Work Your Way , the ultimate guide to designing a home office in any size space; Makeover Takeover stories showing real-life design solutions; curated shops that reflect key trends of the season including leather, velvet, botanicals, small space solutions; and the expansion of the 360 Spin feature that will now include more than 450 furniture styles.

Pottery Barn’s Fall 2017 collection is now available online and in stores nationwide. For additional services, including complimentary in-home designs services, wedding registry consultations and exclusive events, customers are invited to visit their local Pottery Barn store.


Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in house and are exclusive to its catalogs, stores and website. Pottery Barn currently has retail stores in the United States, Canada and Australia and unaffiliated franchisees that operate stores in Mexico, the Middle East and the Philippines, as well as an ecommerce site at www.potterybarn.com. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. The company is headquartered in San Francisco, California.

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