New Nursery and Home Décor Collection for Baby and Kids to Debut in December
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands, today unveils a free-spirited, new collaboration
with Justina Blakeney, designer, artist, author and blogger behind The
Jungalow. Known for her use of bold colors and hand-drawn patterns,
this is Blakeney’s first collection specifically created for kids and
nursery. Inspired by her bohemian aesthetic, extensive travels and
passion for nature, the Justina Blakeney for Pottery Barn Kids
collection features bedding, lighting, decorative accessories, giftables
and storage. The collection explores adventurous themes, including wild
jungle details and out-of-this world accents, and brings eclectic and
sunny style into any space, encouraging children to express themselves
freely and live colorfully.
“My style is already wild and whimsical so working with Pottery Barn
Kids to develop my first collections for kids and baby was a natural
fit,” said Justina Blakeney. “Between their seemingly unlimited
resources of talent and expertise and my penchant for hand-painted
patterns and my boho sensibility, the rooms came out feeling
imaginative, creative and carefree -- and with a spirit of adventure --
all things I want for my kid, but also kids everywhere!!”
“Justina Blakeney’s colorful style and ability to create an oasis
through print and pattern made her a natural partner for Pottery Barn
Kids,” said Jennifer Kellor, President, Pottery Barn Kids. “Drawing
inspiration from Justina’s own worldly designs, we are thrilled to
unveil a collection that epitomizes her beloved colorful, soulful,
free-spirited aesthetic.”
The Justina Blakeney for Pottery Barn Kids collection will be
available in December 2017 at select Pottery Barn Kids stores and at www.potterybarnkids.com.
For more details please visit potterybarnkids.com/justina-blakeney.
ABOUT JUSTINA BLAKENEY
Designer, artist, New York Times best-selling author, and founder of
Jungalow®, Justina Blakeney is known for her colorful, patternful and
plant-iful aesthetic. With an online audience of over
2,000,000, Justina has created a design movement which encourages people
to experiment, let loose and decorate wild! Justina grew up in Berkeley,
California where her colorful, soulful, multi-culti upbringing
had her obsessed with international travel, flea markets, plants, and
textiles from an early age. She then moved to Los Angeles to study World
Arts and Cultures at UCLA and upon graduation, Justina set off to travel
the globe. She made it across the Atlantic but then somehow found
herself living, studying design and then working in Italy for the better
half of her twenties. Now, back
in Los Angeles, Justina runs her award-winning lifestyle blog Jungalow.com and
designs surface patterns and products for her homewares brand, Justina Blakeney
Home.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands, is a premier specialty retailer for children’s home
furnishings and decorative accessories. Introduced in 1999, Pottery Barn
Kids offers exclusive designs that create kid-friendly, stylish and
innovative spaces for the nursery, bedroom and playroom. Key product
categories include furniture, bedding, bath, window treatments, rugs,
lighting, decorative accessories, toys, nursery essentials and gear such
as backpacks and reusable lunch bags. Pottery Barn Kids operates
company-owned stores in the United States, Canada and Australia and has
unaffiliated franchisees that operate stores in the Middle East, the
Philippines and South Korea, and stores and ecommerce websites in
Mexico, as well as an ecommerce site at www.potterybarnkids.com
that offers international shipping to customers worldwide. Pottery Barn
Kids provides complimentary design services, a comprehensive gift
registry program and monogramming services. The company is headquartered
in San Francisco, California.
