New Collection of Home Furnishings, Décor and Accessories, Now Available at PBteen and ivivva
PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of
brands, today launches an exclusive home décor partnership with ivivva,
the athletic apparel brand created by lululemon and inspired by active
girls. Designed to encourage tweens and teens to live out their dreams,
the ivivva for PBteen capsule collection offers a range of home
décor including furniture, bedding, and decorative accessories.
Featuring signature prints from ivivva’s Fall 2017 season and a bright,
inspirational aesthetic, the collection includes more than 40 pieces,
with prices ranging from $29.50 to $1,175. The collection is available
online at PBteen.com and ivivva.com, as well as PBteen stores nationwide
and select ivivva stores in the U.S. and Canada.
“We are excited to launch our first home collection in collaboration
with PBteen. ivivva’s mission is to arm girls with gear that inspires
them to live courageously and lead boldly together. We want to continue
to help girls express themselves by offering an ivivva bedroom space
that encourages them to dream big and achieve their goals,” says Cindy
Bokitch, General Manager of ivivva by lululemon.
Designed to transform a tween or teen’s bedroom into a space that
reflects and inspires their active lifestyle, the ivivva for PBteen
collection features exclusive designs that bring energy and movement to
the room. Bold and versatile, the Stay Gold room creates a space
perfect for practicing various activities and pursuing goals. The Altered
Skies Duvet is constructed from a cotton and rayon blend inspired by
athletic wear textiles with a soft and silky texture. The ombré Dreamer
Pillow and the textured Be Bold Rug create the perfect oasis
to focus on building “dreams and goals.” Finished with active
accents, such as the full-length Floor Mirror and Ballet
Barre, this room is made to inspire.
The Be You room encourages exploration with geometric prints and
oversized cosmic wall murals. Inspired by ivivva’s signature print and
pattern, the multi-colored Geo Evolution Comforter and super soft Space
Dye Jersey Sheets bring depth and vibrancy to the room, while the
clean lines of the Dreams and Goal Pinboard and Inspiration
Tapestry encourage teens to live courageously. A focal point of the
room, the painted metal Soft Blue Locker Desk and Powder Pink
Locker Tower complete the look with collegiate charm.
“The ivivva for PBteen collection celebrates the collective efforts of
two like-minded brands who encourage self-expression and confidence,”
says Jennifer Kellor, President, PBteen. “Together with the ivivva team,
we have designed home furnishings reflective of ivivva’s attention to
performance detail, bold pattern and positive messages that inspire
customers to bring their dreams and goals to life.”
ivivva and PBteen invite customers to BE THE SPARK, at the
#ivivvaxPBteen launch events, hosted in Toronto on July 12th
and in Malibu on July 16th. Attendees will be able to see,
touch and feel the collection, as well as express their active lifestyle
with activities such as barre, yoga, dance, face painting and more. For
event details visit ivivva.com/pbteen. To learn more about our
partnership, visit PBteen.com/ivivva and join the conversation on social
media @PBteen @ivivva and #ivivvaXPBteen.
ABOUT IVIVVA
Created in 2009, ivivva by lululemon designs beautiful, technical
athletic wear for girls (in sizes 6-14) and connects them through
experiences that inspire them to reach their full potential: as a leader
and an athlete. From running and internships to dance and goal-setting,
ivivva stores offer a variety of complimentary classes and programs for
unstoppable leaders. ivivva has more than 70 locations across North
America and is headquartered near the beach in beautiful Vancouver, BC
Canada.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms, study and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding, window
treatments, rugs, lighting, gear, decorative accessories, storage and
organization solutions, and furniture including beanbag chairs. PBteen
products are available through direct mail catalogs, e-commerce site
PBteen.com and U.S. retail stores. PBteen currently offers international
shipping to customers worldwide. PBteen has an active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram,
PBteen ♥ and its PBteen blog. PBteen is headquartered in San Francisco,
California.
