Design Immersive Listening Experiences in Select West Elm Locations Nationwide
West
Elm today announced Sonos
as its home sound system partner in all West Elm stores and on westelm.com/sonos.
This new relationship makes West Elm the only home retailer to offer
customers the ability to fully experience and purchase the right Sonos
speakers and components as they consider other home furnishing
decisions. Participating stores will also provide sound as part of West
Elm’s Style + Service program and select locations will feature
dedicated Sonos listening experiences, custom-designed to encourage
people to further explore music and audio integrated into their lives at
home.
“Well-designed products and innovative technology make an impact in any
space, and Sonos’ best-in-class speakers help further our vision of
enhancing our customers’ in-store experience,” said West Elm president
Jim Brett. “With Sonos expertise, we are excited to create experiential
environments that are immersive and inviting for our customers to play,
listen and find inspiration for their homes."
West Elm today unveiled a prototype of its 16 planned Sonos Listening
Labs in New York at its Upper Westside Broadway store. The free standing
spaces, outfitted with West Elm’s signature modern furnishings and
accessories and Sonos home sound system products, will be part of the
retail experience in select stores including Atlanta, Boston, Chicago,
Miami and Seattle. Each of these interactive spaces will be tailored to
provide custom, high-fidelity listening environments and built to
accommodate the stores’ varied and unique floorplans, taking on
different shapes, sizes and sounds.
“We’re excited to partner with West Elm to add the dimension of sound to
the design of your home. There’s no place more important - it’s where
you share time with the people you love, and where you can be your most
creative and free,” said Sonos CMO Joy Howard. “We believe music plays a
vital role in that experience.”
Beginning in October, West Elm will also offer in-home setup of Sonos
products as part of its Style + Service program. Customers looking to
maximize their music and home theater sound can hire a trained West Elm
professional to identify the optimal Sonos products for their space, and
assist in the setup and installation. These West Elm installation
specialists can also teach customers how easy it is to fine-tune Sonos
speakers to sound best no matter where they are placed in the room using
Sonos TrueplayTM technology. Installation services start
at $129 in select metro areas including New York, New Jersey, Los
Angeles, D.C. and Atlanta. For the full list of participating locations
visit westelm.com.
Customers can shop for Sonos products on westelm.com/sonos starting
today and in all US stores by Spring 2017. This includes top-rated
speakers and home theater products – the PLAY:1® ($199 USD),
PLAY:3® ($299 USD), PLAY:5® ($499 USD), PLAYBAR®
($699 USD) and SUBTM ($699 USD). This selection is also
featured in West Elm’s catalog, which will be delivered to homes in
November. To learn more, please visit westelm.com/sonos.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With the
mission of helping customers express their personal style at home, work
and away, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living to its commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven in-store events and
collaborations. The brand operates 94 retail stores in the United
States, Australia, Canada and the UK, ships internationally to customers
around the world and operates stores in Mexico, the Middle East and
Philippines through unaffiliated franchisees. In addition to home
furnishings retail, West Elm operates West
Elm Workspace in the commercial furnishings industry. West
Elm publishes the blog Front+Main and
is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter and
YouTube.
West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.
About Sonos
Founded in 2002, Sonos® creates the leading whole-home sound system.
Once a tech start-up populated with nerdy engineers and brilliant
designers who love music, Sonos has grown into a global music brand
dedicated to transforming the experience of listening out loud to music
in the home. Its wireless home sound system makes it easy for everyone
to listen to the music they love in every room of their home, and
appreciate it all with the highest sound quality.
Sonos is now in more than 60 countries, with dozens of streaming music
providers, through thousands of retailers, and in millions of homes.
With a constant investment in software and services, Sonos is improving
the experience customers have with music in the home for years after
they buy it. Sonos is changing the way people listen to music – one home
at a time.
Sonos, Inc. is a privately held company, headquartered in Santa Barbara,
California with additional offices in Boston and Seattle, as well as in
the Netherlands, France, the United Kingdom, Australia, Germany and
China.
