The Portland-based home goods manufacturer and retailer becomes strategic lighting partner for Pirch showrooms
Rejuvenation,
a general store for useful and beautiful products for the home, today
announced a new strategic partnership with Pirch, the innovative home
retailer that showcases the world’s most admired kitchen, bathroom and
outdoor appliance brands within a one-of-a-kind, experiential
environment.
The Pirch San Diego showroom will be the first location to feature
Rejuvenation lighting. Rejuvenation worked with Pirch’s design team to
carefully select a collection of lights tailored specifically to the
Pirch experience; this experience will allow customers to discover,
explore, and "test-drive" a curated collection of premier kitchen, bath,
laundry, and outdoor living brands from around the globe.
Rejuvenation manufactures the majority of its lighting in its Portland,
Oregon factory, which allows for quality control, customization and
short lead times for configured lighting. Rejuvenation customers enjoy
extensive configuration options. Light size, length, finish and shade
are each customized to provide a truly unique product. The Pirch
partnership expands Rejuvenation’s national reach and helps new
customers see firsthand the breadth of lighting options offered.
“We’ve been exploring new ways to get our product in front of the
customer so they can experience the quality of our materials and the
overall breadth of our offering,” said Alex Bellos, VP/General Manager
of Rejuvenation. “Pirch’s commitment to customer experience was what
drew us to them. Lighting is such an important part of any home
improvement project and we know our customers will be in good hands at
Pirch.”
Pirch’s San Diego showroom in Westfield University Towne Centre (UTC)
will be outfitted with Rejuvenation lighting starting in July 2016.
About Rejuvenation
Founded in Portland, Ore., in 1977, Rejuvenation serves as a general
store of functional and beautiful goods for home improvement projects
that add real value to homes and buildings. From classic
American-crafted lighting and timeless hardware to useful house parts
and home goods, Rejuvenation’s high-quality products are inspired by
history, designed for modern consumers and made to last. A member of the
Williams-Sonoma Inc. family of brands, Rejuvenation offers in-home
design consultations and sells its products by catalog; at retail stores
in Portland, Seattle, Los Angeles, Berkeley, Palo Alto and Atlanta and
via the company’s website, www.rejuvenation.com.
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 624
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East and the Philippines and stores and e-commerce
websites in Mexico.
About PIRCH
Driven by an unbridled passion to reinvent the entire retail shopping
experience, Pirch carefully curates and presents only leading brands for
indoor and outdoor kitchens and bath. And, for the first time in the
industry, Pirch brings these brands to life in experiential showrooms
allowing guests to try before they buy so they can make informed
decisions. The result is a “one-stop-shop” where guests can focus on how
they live, rather than what they want to buy. For more information visit www.Pirch.com.
Follow Pirch on social media: Facebook, Pinterest, Instagram, Twitter,
Houzz.
