CAMPAIGN LAUNCHES WITH COOKING CLASSES, A BAKE SALE AND NEW PRODUCTS
Williams-Sonoma announces today the launch of its campaign to benefit No
Kid Hungry, including a new series of events supporting the national
nonprofit. Williams-Sonoma’s lineup of events will kick off on September
12th with a kids’ cookie decorating class, followed by a bake
sale. Proceeds from both of these events will go directly to No Kid
Hungry, which is ending childhood hunger in America by ensuring that
kids start the day with a nutritious breakfast and families learn the
skills they need to shop and cook on a budget. On September 19th,
stores will host a back-to-school themed class in partnership with
American Girl. The class costs $30 per child, with 20 percent of
proceeds benefitting No Kid Hungry, and participants will take home a
goody bag with American Girl Sandwich Cutters.
Over the last four years, Williams-Sonoma has raised nearly one million
dollars for No Kid Hungry through in-store fundraising, events and
proceeds from exclusive products. President of Williams-Sonoma Janet
Hayes remarks, “In this country, one out of every five children
struggles with hunger. This is a staggering statistic that has inspired
me to rally our brand to support No Kid Hungry’s work to make sure all
kids have the healthy food they need, every day.” Williams-Sonoma has
set a goal to raise $500,000 in the month of September, nearly doubling
their fundraising goal from 2014.
In addition to the events, Williams-Sonoma’s “Tools for Change” program
returns from 2014. This year’s “Tools” include a Kid’s Knife, a Cookie
Mix, a Cupcake Liner Set and the popular, celebrity-designed spatulas.
The products dedicate 30 percent of the retail price to No Kid Hungry,
which can connect a child with ten healthy meals for just $1. This
year’s illustrations were contributed by Chef David Chang, Chef Tyler
Florence’s son Hayden, Chef Stephanie Izard, Nascar star Danica Patrick,
Grace Thomas (American Girl “Girl of the Year”), and Chef Michael
Voltaggio. The limited-edition collection is on sale in-stores and
online for $12.95 each. The light silicone spatulas are ideal for family
baking, and are the perfect gift for aspiring chefs of all ages. “Tools
for Change” recently kicked off a weekly Instagram video series
highlighting the spatula and designers. To join the “Tools for Change”
conversation, post a photo of your favorite spatula using #spatdown and
tagging @NoKidHungry and @williamssonoma.
Williams-Sonoma is now offering customers the additional option of
donating online. To make a donation, visit: http://www.williams-sonoma.com/products/no-kid-hungry-donation/
View this year’s products at http://www.williams-sonoma.com/shop/new/new-no-kid-hungry/
About Williams-Sonoma
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma
is a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store has a
professional demonstration kitchen for cooking classes and tastings
conducted by expert culinary staff. Williams-Sonoma Cooking Schools,
located in select locations in the U.S. and Australia, offer hands-on
classes led by professional chefs. A comprehensive gift registry program
for weddings and other special events is available in stores and online.
On williams-sonoma.com and
the Williams-Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals and wonderful memories.
