Retailer Launches Limited Edition Products and Cookbook to Honor Williams’ Birthday
Williams-Sonoma, leading specialty retailer of high-quality products for
the kitchen and home, announces the one hundred year milestone of
founder Chuck Williams who was born on October 2, 1915. To mark this
momentous occasion, Williams-Sonoma unveiled a limited-edition Chuck
Williams ‘Signature Collection’ of the icon’s favorite products as well
as a new cookbook, “Cooking at Home,” that celebrates his legacy with
more than 1,000 recipes from an award-winning cookbook library. The
cookbook is intended as an essential resource for home cooks and a
classic reference for professional chefs.
Williams-Sonoma President, Janet Hayes remarks, “Chuck’s dedication to
quality and customer service still guide our everyday decisions. He set
standards that distinguish Williams-Sonoma in our industry today.”
World-renowned Chef Thomas Keller of The French Laundry, Per Se and
Bouchon adds, “Chuck Williams possessed intuitive foresight when it came
to knowing how the right tools and ingredients could change the
experience of cooking. His unparalleled commitment to quality created a
timeless brand.”
The ‘Signature Collection’ Williams-Sonoma has introduced is an
exclusive collection of products featuring an array of kitchen classics
bearing his signature including a Le Creuset Dutch Oven in Sonoma Green,
Nielsen-Massey Limited Edition Vanilla Extract, a maple rolling pin, a
pepper mill, a silicone spatula decorated with a pineapple, a lemon
reamer, a Mauviel Hammered Aluminum Braiser and Cabbage Leaf Dinnerware
from Portugal in addition to Cooking at Home. In honor of Chuck’s
contribution to cooking in America and his continuing legacy, last year
the City of Sonoma proclaimed October 2, the birthday of the brand’s
founder, as “Chuck Williams Day.” Williams-Sonoma will host its second
annual pancake breakfast for the local community at Sonoma Plaza on
Saturday, October 3, 2015 at 8:00 a.m.
The Williams-Sonoma brand dates back to 1956, when founder Chuck
Williams opened his original store in the Northern California wine
country town of Sonoma. Chuck’s passion for travel and food brought him
to Paris, where his love for French cookware began. He brought his
discoveries back to America and gained the patronage of home cooks and
professional chefs alike. Williams-Sonoma continues to deliver
world-class services and engaging experiences every day.
A “Birthday Wishes” social media campaign called #Chucks100th launched
on Monday, September 28th calling for fans to post photos or videos to
Facebook, Twitter or Instagram wishing Chuck a happy birthday. All posts
should be tagged with #Chucks100th and @williamssonoma on Instagram and
Twitter and @williams-sonoma on Facebook. For more information about the
Chuck Williams Signature Collection and Cookbook, visit www.williams-sonoma.com.
About Williams-Sonoma
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, Williams-Sonoma is
a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store has a
professional demonstration kitchen for cooking classes and tastings
conducted by expert culinary staff. Williams-Sonoma Cooking Schools,
located in select locations in the U.S. and Australia, offer hands-on
classes led by professional chefs. A comprehensive gift registry program
for weddings and other special events is available in stores and online.
On williams-sonoma.com and the Williams-Sonoma blog, Taste, customers
can find recipes, tips, and techniques that help them create delicious
meals and wonderful memories.
