Rejuvenation,
a general store for useful and beautiful products for the home, has
launched a line of furnishings and lighting inspired by the Pacific
Northwest’s first modern architectural masterpieces created in the 1930s
by a new generation of architects including John Yeon. The collection is
called Northwest
Modern.
The cornerstone of the Northwest Modern collection is the Yeon Pendant,
inspired by a light that Yeon made in 1937 out of a Japanese fishing
float for his most acclaimed architectural work, the Aubrey Watzek
House, in Portland, OR. To help keep Yeon’s mission alive, 1% of the
Yeon Pendant sale price will be donated to the University of Oregon’s John
Yeon Center, which is devoted to inspiring future acts of visionary
design and conservation.
The early Northwest Modern architects took their inspiration from
functional buildings, like barns, that were made from the materials at
hand. Tied to the wooded hillsides as tightly as tents, their homes drew
their surroundings inside. For this new collection, Rejuvenation focused
on the same combination of natural materials and clean, geometric
shapes. Details are simplified and included only to give respect to
materials.
“During the design process we contemplated what it means to be modern in
the Pacific Northwest. We examined the local influence of cultures that
share our Northern latitude and how their modern forms use light and
space,” said Alex Bellos, VP/General Manager of Rejuvenation. “These new
products reflect a design philosophy for the particular crossroads of
East and West, tradition and modern, and elegance and informality that
defines the lifestyle of the Pacific Northwest.”
Building this collection was a natural direction for a company that
looks to the past to guide design decisions. Northwest Modern explores
the time between Arts & Crafts and mid-century modern; a bridge the
Rejuvenation team is particularly excited about.
“Two schools of thought at this time set an interesting stage for
design: the reluctance of Arts & Crafts practitioners to embrace
industrialization and the welcoming of it by the Modernist movement,”
says Bellos. “Northwest Modern stands as the compromise, creating
structures that celebrated their natural surroundings, while
experimenting with new techniques and new forms.”
The first products from Rejuvenation’s new collection, including the
Yeon Pendant, new chandelier configurations, new furniture and storage,
as well as new collections from collaborators Brendon Farrell, Cedar &
Moss and Revive Designs, are available today in stores and online at www.rejuvenation.com.
About Rejuvenation
Founded in Portland, Ore., in 1977, Rejuvenation serves as a general
store of functional and beautiful goods for home improvement projects
that add real value to homes and buildings. From classic
American-crafted lighting and timeless hardware to useful house parts
and home goods, Rejuvenation’s high-quality products are inspired by
history, designed for modern consumers and made to last. A member of the
Williams-Sonoma Inc. family of brands, Rejuvenation offers in-home
design consultations and sells its products by catalog; at retail stores
in Portland, Seattle, Los Angeles, Berkeley, Palo Alto and Atlanta
(opening October 2015); and via the company’s website, www.rejuvenation.com.
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 612
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East and the Philippines.
