Capsule Collection Now Available on PBteen.com and in all PBteen Stores on January 1
PBteen,
a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands,
today launched its exclusive product collaboration with popular YouTube
star Meg
DeAngelis (MayBaby on YouTube), MayBaby by Meg DeAngelis for
PBteen. As Meg’s first introduction to the home design space, the
collection was created with the mission to empower and inspire
confidence in young girls. The vibrant and playful home furnishings
collection is composed of key categories such as furniture, bedding,
rugs, lighting, decorative accessories and wall art. The collection is
available for purchase now on PBteen.com
and will be available in PBteen stores nationwide on January 1.
Keeping Meg’s viewers and the PBteen girl in mind, the colorful line
features more than 40 styles including bedroom accessories from pillows
designed with positive messages such as “BEyouTIFUL” and “Strong Smart
Brave,” to phone holders shaped as some of today’s most popular social
media emojis, including a smiley face, watermelon and rainbow. In true
PBteen style, the collection also features cozy bedding with bold,
bright colors in spirited floral and heart patterns. The selection of
playful seating, including pink linen Cushy Roll Arm Sectional, Floral
Beanbag and Tufted Desk Chair in bold black and white stripes, adds the
finishing touches for a truly uplifting teen room. Items range in price
from $18.50 - $1,299.00.
"Meg's creative energy and ability to engage her fans with positive
messages of empowerment and acceptance inspired us to collaborate with
her on this special PBteen collection," said Jill LaRue-Rieser, Senior
Vice President, Merchandising for PBteen. "We had such a wonderful
experience working with her this summer on a DIY video series, so it was
a natural next step to translate her vibrant, playful personality into a
collection for PBteen."
"It's been so cool working with PBteen along the way, and it has been
amazing to see each piece of my collection come to life," said Meg
DeAngelis. "From the beginning, my goal was to put together bold,
vibrant, mix-and-match pieces of room decor that will inspire girls to
be confident and creative in their own spaces. I am so happy this dream
has become a reality and I can't wait to show my collection to viewers
and see how they use them for their rooms."
The MayBaby by Meg DeAngelis for PBteen collection
stemmed from PBteen’s partnership with the multi-platform media company, AwesomenessTV,
on an original Do-It-Yourself (DIY) series titled Revved Up Rooms
starring Meg, which debuted earlier this summer. Revved Up Rooms was
the first product integration campaign with a home décor brand for AwesomenessTV
and PBteen’s first video series featuring a vlogger. For additional
information on the MayBaby by Meg DeAngelis for PBteen collection,
be sure to follow @PBteen and @MeganDeAngelis and the hashtag
#maybaby4pbteen.
ABOUT PBTEEN
PBteen,
a member of the Williams-Sonoma, Inc. portfolio of brands, launched in
2003 and is the first home retailer to focus exclusively on the teenage
market. Designed to fully furnish bedrooms, study and lounge spaces for
tweens and teens, PBteen provides fresh, fashionable options to appeal
to varying teenage tastes. Categories include: bedding, window
treatments, rugs, lighting, gear, decorative accessories, storage and
organization solutions, and furniture including beanbag chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm furniture
and essentials. This collection includes XL twin sheets, lighting,
seating, storage bins and organization solutions, and other accessories
designed to help teens turn their dorm room into their ultimate home
away from home. PBteen products are available through direct mail
catalogs, e-commerce site PBteen.com and at eighteen U.S. retail stores.
PBteen currently offers international shipping to customers worldwide.
PBteen has an active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram,
We
Heart It, Wanelo,
and its blog theStyleHouse.
Additionally, PBdorm has a dedicated following on Instagram.
PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 623
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East, the Philippines and Mexico.
ABOUT MEG DeANGELIS
Meg DeAngelis got her start in front of the camera when she was 14 and
living overseas. This bright young YouTuber and actress began by
teaching cheerleading and gymnastics on her channel, and has since built
a community who she absolutely adores. Meg is now a powerful online
personality who aims to empower girls around the world, and covers all
things "girly," including life hacks, comedy skits and DIY. Her peppy
spirit and positive attitude lighten up her viewers' days and encourages
them to be confident in themselves. Meg will star in Dance Camp, the
upcoming feature film from YouTube and Awesomeness Films and has a
PBteen collection set to launch in the new year.
