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Williams-Sonoma, Inc. Announces Acquisition of Rejuvenation Inc.

11/04/2011

Manufacturer of classic American lighting and house parts to join the brand portfolio of the nation’s leading multi-channel retailer of home furnishings

SAN FRANCISCO--(BUSINESS WIRE)--Williams-Sonoma, Inc. announced today that it has acquired Rejuvenation Inc., America’s leading manufacturer of authentic reproduction lighting and house parts, such as door and cabinet hardware. Rejuvenation’s exclusive lighting fixtures are custom-configured and made-to-order. The brand’s high-quality products are sold through its catalog, website and retail stores in Portland, OR, Seattle, WA, and Los Angeles, CA. The transaction price was not disclosed.

“Rejuvenation and Williams-Sonoma, Inc. share the vision of enhancing our customers’ lives at home,” said Laura Alber, President and CEO of Williams-Sonoma, Inc. “We are excited about the opportunity for us to grow the Rejuvenation brand by leveraging Williams-Sonoma, Inc.’s direct marketing and e-commerce capabilities with Rejuvenation’s high-quality, specialty products.”

“Rejuvenation is so pleased to now be part of the most respected home furnishings company in America,” said Jim Kelly, Founder of Rejuvenation. “Williams-Sonoma, Inc. will bring the resources and ingredients needed to build Rejuvenation into a full-fledged national brand. Our customers and employees will have much to gain as we expand our presence in the marketplace and extend the range of products we can offer.”

About Rejuvenation Inc.

Rejuvenation was founded in 1977 with a passion for old houses and buildings. Inspired by history and period authenticity, Rejuvenation’s lighting and home-goods product lines span periods from the 1870s to 1960s. Collections include: Victorian, Period Basics, Classic Revival, Old World, Arts & Crafts, Colonial Revival, Industrial, Mid-Century Modern and Deco. Products are sold through the brand’s catalog, retail stores in Portland, Seattle and Los Angeles, and the company’s website www.rejuvenation.com.

About Williams-Sonoma, Inc.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products representing seven distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and bridal registry), Pottery Barn Kids (kid’s furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and cashmere throws) and Rejuvenation (lighting and house parts) – are marketed through 589 stores, seven direct mail catalogs and six e-commerce websites.

Forward-Looking Statements

This press release contains forward-looking statements, including those regarding growing the Rejuvenation brand, expanding its presence in the marketplace and extending its range of products. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements, including risks described in Williams-Sonoma, Inc.’s filings with the SEC. All forward-looking statements are based on projections and assumptions as of the date hereof. Neither Williams-Sonoma, Inc. nor Rejuvenation Inc. undertakes any obligation to update any forward-looking statements.

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