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POTTERY BARN KIDS UNVEILS BRIGHT BOHEMIAN COLLECTION WITH DESIGNER AND ARTIST JUSTINA BLAKENEY

Exclusive Collection of Home Decor for Nursery and Kids Debuts Today

12/14/17 5:55 PST

Dateline:

SAN FRANCISCO

Public Company Information:

NYSE:
WSM
"The collection is designed with pieces that inspire imagination and encourage children to explore their own colorful creativity, and we are thrilled to share this collaboration with our customers."

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today launches a vibrant new collection with Justina Blakeney, artist, designer, author and founder of Jungalow®. A mother herself, this will be Blakeney’s first collection created specifically for kids and baby. Bursting with bold hues, the Justina Blakeney for Pottery Barn Kids collection features the designer’s signature hand-drawn patterns and bohemian aesthetic with more than 90 pieces, including bedding, rugs, lighting, giftables, decorative accessories and storage. The Justina Blakeney for Pottery Barn Kids collection is available for purchase now on potterybarnkids.com/justina-blakeney and in select Pottery Barn Kids stores.

“The best part of being a child is letting your imagination run wild, and with this collaboration I wanted to capture that spirit of adventure,” said Justina Blakeney. “Inspired by my daughter and my love of nature, I wanted to bring fun, color and a sense of wonder into the nursery and kid space. Together with Pottery Barn Kids, I used my hand-painted patterns and boho sensibility to create pieces inspired by imaginary worlds my daughter and I share, and collections that celebrate the curiosity and playfulness of children everywhere.”

Inspired by Justina’s passion for travel and nature, the collection includes imaginative themes, from wild jungle scenes to whimsical worlds of magic and outer space.

“The Justina Blakeney for Pottery Barn Kids collection brings to life Justina’s free-spirited outlook, mixing bohemian style and modern charm,” said Jennifer Kellor, President, Pottery Barn Kids. “The collection is designed with pieces that inspire imagination and encourage children to explore their own colorful creativity, and we are thrilled to share this collaboration with our customers.”

The Justina Blakeney for Pottery Barn Kids collection showcases Justina’s uninhibited creativity and ability to bring cheerful and eclectic style into any space. The Jungalino room and nursery, which includes decor for both kids and baby, was made to mix and match, featuring palm fronds prints, jungle animals, and natural textures. Adding an eye-catching twist to classic bedding, the hand-stitched Embroidered Palm Quilt pairs seamlessly with the “Hey Boo Boo” Sentiment Pillow, while the Dipped Fringe Light and Sun Shelf create a playful vibe.

Designed with mystical accents, the Magic Disco Caravan bedroom combines mosaic-inspired global patterns with shimmering metallic detailing. Highlights include the Ceramic Turtle Night Light, Disco Caravan Rug and Vida Luna Doll, the designer’s personal favorite, which all bring a touch of enchantment to the space. Taking the collection to the next level with out-of-this-world style, the Astronomad bedroom incorporates a deep blue hue and groovy galactic print and pattern.

For more information, please visit potterybarnkids.com/justina-blakeney and join the conversation on social media @potterybarnkids @justinablakeney and #lovemypbk.

ABOUT JUSTINA BLAKENEY

Designer, artist, New York Times best-selling author, and founder of Jungalow®, Justina Blakeney is known for her colorful, patternful and plant-iful aesthetic. With an online audience of over 2,000,000, Justina has created a design movement which encourages people to experiment, let loose and decorate wild! Justina grew up in Berkeley, California where her colorful, soulful, multi-culti upbringing had her obsessed with international travel, flea markets, plants, and textiles from an early age. She then moved to Los Angeles to study World Arts and Cultures at UCLA and upon graduation, Justina set off to travel the globe. She made it across the Atlantic but then somehow found herself living, studying design and then working in Italy for the better half of her twenties. Now, back in Los Angeles, Justina runs her award-winning lifestyle blog Jungalow.com and designs surface patterns and products for her homewares brand, Justina Blakeney Home.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for children's home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarnkids.com that offers international shipping to customers worldwide. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. The company is headquartered in San Francisco, California.

Multimedia Files:

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Jungalino Room in the Justina Blakeney for Pottery Barn Kids collection. (Photo: Business Wire)
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Jungalino Nursery in the Justina Blakeney for Pottery Barn Kids Collection. (Photo: Business Wire)
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Magic Disco Caravan room in the Justina Blakeney for Pottery Barn Kids Collection. (Photo: Business Wire)
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Astronomad room in the Justina Blakeney for Pottery Barn Kids collection. (Photo: Business Wire)
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Contact:

Pottery Barn Kids
Rebecca Clark
rclark3@wsgc.com