Stock Information

Williams-Sonoma, Inc. (WSM)
Exchange NYSE
Change (%)
Data as of
Minimum 15 minute delay
Refresh quote

Search Investor Information

Investor Relations Contact


New Baby Gear Collection Offers Best-In-Class Product For Baby on the Go

4/13/17 6:00 PDT



Public Company Information:

"We are proud to expand our nursery essentials with the launch of Baby Gear"

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today announces the addition of Baby Gear, providing customers with a curated selection of the best-in-class products for baby on the go, feeding and play. The Baby Gear assortment consists of the highest quality strollers, high chairs, car seats, feeding and travel cribs and adds to the brand’s extensive offering of nursery essentials including furniture, décor and gifts. Creating a one-stop-shop for registry must-haves, Baby Gear launches online at on April 13.

Baby Gear includes reputable products from trusted partners: BABYZEN, Beaba, Boppy, Ergobaby, Inglesina, Lifefactory, Medela, Nuna, Petunia Pickle Bottom and Skip Hop. Products range from the Nuna MIXX™ jett stroller and SENA™ aire mini travel crib, whose revolutionary, sleek designs combine with easy fold capabilities to make everyday strolls and long distance travel with baby a breeze. The Inglesina Fast Table Chair, brings modern convenience and comfort for parents and baby with a clip-on system designed to fit a wide range of table heights and a collapsible design with built in carry bag. The Lifefactory Mixed Bottle Starter Set created with BPA-free materials and a protective silicone sleeve is a perfect gift for the expecting mom, ensuring baby is off to a healthy start.

In addition to Baby Gear, Pottery Barn Kids offers special registry benefits, including complimentary design services, personalized gifts and access to exceptional customer service. Creating a registry in-store is even easier and more convenient with the Pottery Barn Kids Registry app. The Registry app gives customers the ability to manage everything from their mobile device, including creating a registry, scanning products and keeping track of items.

“We are proud to expand our nursery essentials with the launch of Baby Gear,” said Jennifer Kellor, President, Pottery Barn Kids. “We have curated a collection of the best and most innovative strollers, high chairs, feeding and car seats to provide customers with the ultimate Pottery Barn Kids registry and gifting experience.”

For more information on the new Baby Gear assortment and Registry Essentials, please visit and or visit a local store. Join the conversation on social media @potterybarnkids.


Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for children’s home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, Philippines and Mexico, as well as an ecommerce site at that offers international shipping to customers worldwide. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. The company is headquartered in San Francisco, California.

Multimedia Files:

Preview image
Pottery Barn Kids unveils expanded Nursery Assortment with Baby Gear (Graphic: Business Wire)
Preview image


Kelley Loeffler
Pottery Barn Kids