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WILLIAMS SONOMA LAUNCHES FOOD COLLABORATION WITH TRISHA YEARWOOD

The country star and culinary host expands lifestyle empire with first food line exclusively sold at Williams Sonoma

• Available online now at: http://www.williams-sonoma.com/trisha

• In all Williams Sonoma stores May 19 th

4/27/17 5:30 PDT

Dateline:

SAN FRANCISCO

Public Company Information:

NYSE:
WSM

@TrishaYearwood launches food collaboration with @Williams Sonoma

SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands announced today a new and exclusive food collaboration with Trisha Yearwood, the country star, television host, and three-time New York Times bestselling cookbook author whose home and lifestyle empire continues to grow.

The Williams Sonoma and Trisha’s Kitchen collaboration features five food products that bring Trisha’s cherished family recipes to life. Trisha’s Biscuit Mix takes its inspiration from her father’s homemade buttermilk biscuits, while Trisha’s Summer in a Cup cocktail mix re-creates a breezy drink invented by a dear friend, on a hot summer day at her home in Oklahoma.

“Trisha has been a loyal customer of Williams Sonoma for years and we are in awe of all of her many talents,” said Janet Hayes, President of Williams Sonoma. “A food collaboration between Williams Sonoma and Trisha Yearwood is a dream come true for all parties involved.”

“Williams Sonoma has always been my ‘happy place’ and I’ve wanted to be a part of their team forever! When I host a party, I focus on the people, not the necessarily the planning,” said Trisha Yearwood. “I am so excited to partner with one of my favorite stores with a line that helps make entertaining easy and fun. I hope to help give home cooks the confidence to invite everyone over this summer!”

The Williams Sonoma and Trisha’s Kitchen collaboration includes:

SUMMER IN A CUP TROPICAL COCKTAIL MIX

  • A favorite summertime tradition offering a bright, sunny blend of tangerine, cherry and pineapple juices. 25.4 oz. (makes 12 servings) / $16.95

UNFRIED CHICKEN SEASONING KIT

  • Bake up a healthier version of Southern fried chicken with this blend of whole-wheat panko, Parmesan and spicy-sweet herbs. 6.6 oz. / $9.95

BISCUIT MIX

  • Whip up a batch of flaky, irresistibly light buttermilk biscuits. Just add buttermilk, cut into rounds and bake. 14.8 oz. (makes 12 biscuits) / $9.95

APPLE BBQ SAUCE

  • Made with sweet apple puree, tangy cider vinegar, molasses, chilies and spices. 19.5 oz. / $12.95

APPLEWOOD MOLASSES RUB

  • A classic Southern-style blend of Applewood-smoked sea salt, molasses, brown sugar and spices. 3 oz. / $10.95

The Williams Sonoma and Trisha’s Kitchen collaboration is available online now at http://www.williams-sonoma.com/trisha and will be available at all Williams Sonoma retail locations in the U.S. starting May 19th.

Trisha will be making appearances throughout the summer at select Williams Sonoma locations. For information on upcoming Trisha Yearwood events at Williams Sonoma stores be sure to follow both @trishayearwood and @williamssonoma on both Instagram and Facebook.

ABOUT WILLIAMS SONOMA

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals and wonderful memories. Williams Sonoma is also part of an active community on Facebook, Instagram, Twitter, Pinterest, Google+ and YouTube.

ABOUT TRISHA YEARWOOD

Trisha Yearwood possesses one of the most powerful female voices in Country music. The platinum-selling, multiple Grammy, CMA and ACM winning artist’s twelfth album, PrizeFighter: Hit After Hit, combined both new and iconic songs from her revered catalogue in 2014. On television, her larger-than-life talent in The Passion, a two-hour, live musical event on FOX, helped tell one of the greatest historical stories to an audience of millions in March 2016. The first-ever duets collaboration between Garth Brooks and Trisha Yearwood was released for the Holiday Season. Christmas Together (Pearl Records) features a combination of duets, solo performances and special guest appearances and debuted at #1 when it was released in November 2016.

Additionally, the “CEO with Southern charm” has developed a growing lifestyle empire in recent years. The Trisha Yearwood Home Collection encompasses three New York Times Bestselling cookbooks, cookware, furniture, home accessories, area rugs and the newly launched fragrance, TRISHA YEARWOOD. Each Saturday morning, Trisha’s Emmy-Award winning Trisha’s Southern Kitchen on Food Network is kicked off by her Facebook Live “pre-show,” T’s Coffee Talk. Both programs have become a weekly hang with Trisha, her friends, and family in a relaxed environment with great food, conversation, and coffee. And of course, most weekends, fans can find her on the road as part of the history making, and ongoing, Garth Brooks World Tour with Trisha Yearwood.

Multimedia Files:

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Williams Sonoma and Trisha's Kitchen (Photo: Business Wire)
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Williams Sonoma and Trisha's Kitchen Summer In a Cup Cocktail Mix (Photo: Business Wire)
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Williams Sonoma and Trisha's Kitchen Unfried Chicken Seasoning Kit (Photo: Business Wire)
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Williams Sonoma and Trisha's Kitchen Biscuit Mix (Photo: Business Wire)
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Williams Sonoma and Trisha's Kitchen Apple BBQ Sauce (Photo: Business Wire)
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Williams Sonoma and Trisha's Kitchen Applewood Molasses Rub (Photo: Business Wire)
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Contact:

Williams Sonoma
Kendall Coleman, 415-616-7926
kacoleman@wsgc.com
or
Sunshine Sachs
Tiffany Shipp, 212-691-2800
shipp@sunshinesachs.com