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WILLIAMS SONOMA LAUNCHES FIRST HOME DECOR COLLABORATION WITH LUXURY LIFESTYLE BRAND AERIN

Expansive collection includes more than 120 exclusive products

3/30/17 5:00 PDT

Dateline:

SAN FRANCISCO

Public Company Information:

NYSE:
WSM
"AERIN and Williams Sonoma are both in touch with our customers’ needs and this collection reflects them in an exceptional way."

SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is announcing the first home décor collaboration in its 60-year history with luxury lifestyle brand AERIN. Launching today in Williams Sonoma stores, online at williams-sonoma.com and on the covers of both Williams Sonoma and Williams Sonoma Home catalogs on April 4, 2017, the exclusive collection of more than 120 products created with AERIN’s founder, Aerin Lauder, was inspired by her personal philosophy that living beautifully should be effortless.

“Collaborating with Aerin Lauder was an exciting endeavor for our brand. Her impeccable sense of style and love for entertaining made her an ideal partner,” said Janet Hayes, President of Williams Sonoma and Williams Sonoma Home. “AERIN and Williams Sonoma are both in touch with our customers’ needs and this collection reflects them in an exceptional way.”

The collaboration combines Williams Sonoma and Williams Sonoma Home’s commitment to quality, craftsmanship and passion for enduring design, with AERIN’s signature style: a classic, but modern sensibility that imparts both ease and refinement.

“Williams Sonoma has been in my home for as long as I can remember. I am honored to be collaborating with a brand I have admired for so long,” said Aerin Lauder, Founder and Creative Director of AERIN. “Both AERIN and Williams Sonoma share the same sense of style and passion for impeccable design. I am so excited to launch this exclusive collection offering a large variety of pieces that speak to my heritage, passion for entertaining and love for home décor. The collaboration and design process has been a special experience since day one and I hope the customer loves the collection as much as I do.”

The partnership includes exclusive online content, such as a tour of Aerin’s Palm Beach home where the catalog shoot took place, as well as videos highlighting Aerin’s personal entertaining tips and the design inspiration behind the collection.

Shaped by Aerin’s passion for entertaining, the assortment includes tabletop and entertaining pieces featuring a blue and white color palette inspired by traditional delft pottery. The collection features ceramic dinnerware and serveware, glassware, entertaining pieces and outdoor pillows.

The home décor offering focuses on chinoiserie florals and coastal-inspired motifs, natural fibers such as raffia and linen and a muted pastel color palette with gold accents. The assortment includes pillows, bedding, hand painted cachepots and sculptural pieces, decorative metal and ceramic objects, artwork, chandeliers and table lamps in exclusive finishes.

The AERIN Collection will be available at all Williams Sonoma retail locations in the U.S. and at williams-sonoma.com, with select pieces available exclusively online. The collection will also be available at AERIN’S retail location in Southampton, NY. Prices range from $9.95-$3,780.

To celebrate the launch, a series of events will take place across the nation:

  • April 6th from 7-9pm, Launch event and book signing with Aerin Lauder at Williams Sonoma Columbus Circle in New York. RSVP for this complimentary event by visiting: www.wscolumbuscircle-aerinlauder.eventbrite.com
  • April 20th from 7-8:30pm, “Effortless Entertaining by AERIN” event at all Williams Sonoma stores across the country. Customers are invited to experience the collection first hand with tips on setting a beautiful table. Guests will also create floral arrangements and enjoy spring mocktails.
  • May 10th and 11th, Aerin to participate in a keynote speaking engagement at the LEGENDS of La Cienega design celebration in West Hollywood, California. For more information, visit: www.lcdqla.com/
  • June 7th from 7-9pm, Launch event and book signing with Aerin Lauder at Williams Sonoma Dallas Northpark.

Williams Sonoma is also partnering with Architectural Digest to host a sweepstakes, offering customers the chance to win the AERIN Collection. The sweepstakes will take place now through May 15, 2017.

To learn more about the collection, events and sweepstakes, please visit: www.williams-sonoma.com/aerin

ABOUT WILLIAMS SONOMA

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams-Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals and wonderful memories. Williams-Sonoma is also part of an active community on Facebook, Instagram, Twitter, Pinterest, Google+ and YouTube.

WILLIAMS-SONOMA HOME

Williams Sonoma Home started in 2004 as an extension of the Williams Sonoma lifestyle, offering furnishings for every room in the home. Williams Sonoma Home products are expertly designed in house at the corporate headquarters in San Francisco. Known for authentic craftsmanship, superior quality and enduring design, Williams Sonoma Home has become a mainstay for consumers and design trade alike. The brand draws inspiration from the entire spectrum of design, spanning from traditional to modern, industrial to organic, rustic to refined, giving customers the ability to create spaces that reflect their personal style. Products include furniture, decorative accessories, bedding, bath, pillows and throws, lighting, window treatments and outdoor furnishings. Williams-Sonoma Home design specialists are available at all Williams-Sonoma stores and provide complimentary in-home design services to help customers bring their design dreams to life.

ABOUT AERIN

AERIN is a global luxury lifestyle brand inspired by the signature style of its founder, Aerin Lauder. Based on the premise that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. With a passion for art, travel, fashion, and design, Aerin's own lifestyle serves as a focal point of inspiration for the brand. Classic, but always with a modern point of view, every piece is created to make life more beautiful, with a sense of ease and refinement.

Multimedia Files:

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The AERIN Collection by Williams Sonoma debuts on March 30, 2017. (Photo: Business Wire)
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Shaped by Aerin's passion for entertaining, the assortment includes tabletop and entertaining pieces featuring a blue and white color palette inspired by traditional delft pottery. Prices start at $9.95. (Photo: Business Wire)
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The exclusive collection of more than 120 products created with AERIN's founder, Aerin Lauder, was inspired by her personal philosophy that living beautifully should be effortless. (Photo: Business Wire)
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The assortment includes hand painted cachepots, sculptural pieces, decorative metal and ceramic objects and artwork. (Photo: Business Wire)
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Contact:

Williams Sonoma and Williams Sonoma Home
Lauren Tarzia, 415-616-7809
ltarzia@wsgc.com
or
AERIN
Jacqueline Menda, 212-843-0446
jmenda@aerin.com