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Williams-Sonoma, Inc. Introduces Robin

Williams-Sonoma, Inc. launches a new branded collection of products focused on sleep and wellness

1/4/18 6:00 PST

Dateline:

SAN FRANCISCO

Public Company Information:

NYSE:
WSM
"The Robin brand continues our rich tradition of delivering purposefully-designed products that make a meaningful difference in our customers’ lives."

SAN FRANCISCO--(BUSINESS WIRE)--Williams-Sonoma, Inc. (NYSE: WSM) today announces the launch of Robin, a new multi-channel specialty brand within the Williams-Sonoma, Inc. portfolio focused on fostering healthier lifestyles through improved sleep quality. The Robin suite of products is designed to aid in sleep quality and wellness by promoting rest, renewal, and relaxation.

The Robin collection of products will be sold in select stores and online by Pottery Barn, Pottery Barn Kids, PBteen, West Elm and Williams-Sonoma Home. The brand’s launch is anchored by the exclusive Robin Sleep System, which includes the Robin Pocket Spring Mattress Set and the SleepScore Max Sleep Improvement Monitor. Starting at $629, the Robin Sleep System offers a convenient path to healthier sleep.

“We are excited to educate and inspire customers with Robin’s assortment of thoughtfully designed products and customizable features that deliver a differentiated and purposeful wellness experience,” said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. “The Robin brand continues our rich tradition of delivering purposefully-designed products that make a meaningful difference in our customers’ lives.”

Anddria Varnado, Vice President of Strategy and Business Development for Williams-Sonoma, Inc., added, “Sleep has emerged as a powerful tool in promoting health, productivity and vitality, and our customers’ interest in high-quality products that support and improve their well-being is intensifying. Robin extends our vibrant portfolio of brands by delivering new and valuable product experiences to our customers.”

The Robin collection features the recently launched SleepScore Max Sleep Improvement Monitor by SleepScore Labs. The small, non-contact device is designed to measure sleep in detail, including the quality and quantity of sleep, from a customer’s nightstand and served as an instrument when SleepScore Labs tested the Robin mattress sets in bringing the best sleep. Over 80 percent of participants who were surveyed by SleepScore Labs about the new Robin Pocket Spring Mattress mentioned falling asleep more easily and waking up without trouble in the morning. Additionally, over 50 percent of participants mentioned a substantial improvement in their sleep quality.

“Williams-Sonoma, Inc.’s commitment to enhancing customers’ lives at home through some of the world’s best retail brands and their constant focus on innovation aligns incredibly well with SleepScore Labs’ mission and vision,” said Colin Lawlor, Chief Executive Officer of SleepScore Labs. “Combining the proven quality and comfort of the Robin Mattress Set with the world’s most advanced non-contact sleep improvement capabilities of SleepScore Max will help millions of people to sleep and live better. We have completed thorough testing and research on the Robin mattress and are honored to work with Williams-Sonoma, Inc. on this mission.”

Williams-Sonoma, Inc.’s extension into the sleep solutions market is marked by its unique, home furnishings-based perspective and commitment to the individual customer experience. By offering a brand dedicated to improving sleep quality and wellness through exclusive products, innovative technology and customizable solutions, Williams-Sonoma, Inc. is helping customers experience a more restful, relaxing and restorative sleep.

Product Assortment and Specifications:

  • Robin Pocket Spring Mattress Set – Includes a mattress designed to offer head-to-toe support with a choice of specially-designed zip-on mattress toppers. The Plush Comfort Topper is crafted with sustainable TENCEL® to help regulate body temperature, while the Cool Comfort Topper wicks away moisture and promotes airflow.
  • SleepScore Max Sleep Improvement Monitor – Powered by SleepScore by ResMed™ technology, it provides the world’s most accurate and sophisticated sleep tracking next to clinical sleep measures, and includes a non-contact bedside sleep monitor and smartphone app to track sleep and offer personalized recommendations.
  • Robin Foundation – Provides additional support for the mattress and is available in standard and low-profile heights with removable metal legs and flat-panel design for quick and easy shipment.

The Robin Pocket Spring Mattress Set and Robin Foundation will be available in Twin, Full, Queen, King and California King and can be purchased online or in select stores in the U.S. in early January, and ship directly to customers in an easy to unpack box.

To learn more, visit www.restwithrobin.com.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing nine distinct merchandise strategies – Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation, Mark and Graham, and Robin – are marketed through e-commerce websites, direct mail catalogs and retail stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchises that operate stores in the Middle East, the Philippines and South Korea, and stores and e-commerce websites in Mexico.

ABOUT SleepScore Labs

SleepScore Labs advances the science and technologies around sleep and overall health. Together with the foremost medical, health, and scientific experts from around the world, the company utilizes SleepScore™ by ResMed technology to provide the most accurate and advanced sleep improvement system for consumers as well as an evolving ecosystem that includes data insights, product evaluation tools, and technology licensing opportunities for companies developing products and solutions in the sleep industry. Based in Carlsbad, California, SleepScore Labs was created in 2016 as a joint venture between ResMed, Dr. Mehmet Oz, and Pegasus Capital Advisors L.P. to accurately measure sleep while connecting consumers to solutions that help people sleep, feel and live better. For more information on SleepScore Labs visit www.sleepscore.com.

Multimedia Files:

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Robin Mattress (Photo: Business Wire)
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Catalog Spring 2018 Spread (Graphic: Business Wire)

Contact:

Williams-Sonoma, Inc.
Jess Haro
JHaro@wsgc.com
or
Method for SleepScore Labs
Amanda Jones
sleepscore@methodcommunications.com
or
SleepScore Labs
Kathy Bricaud, 858-264-5830
press@sleepscorelabs.com