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TRISHA YEARWOOD LAUNCHES CHRISTMAS IN A CUP WITH WILLIAMS SONOMA

The Country Star, Culinary Host and Lifestyle Expert Expands Food Collaboration with Williams Sonoma in Time for Holiday Season

10/26/17 10:02 PDT

Dateline:

SAN FRANCISCO

Public Company Information:

NYSE:
WSM

@williamssonoma announces Christmas in a Cup with @trishayearwood

SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands announced today the launch of Christmas in a Cup, the latest addition to the food collaboration between Williams Sonoma and Trisha Yearwood. The country star, television host, and three-time New York Times bestselling cookbook author took to her Facebook page to share today’s news (see video here). Yearwood, whose home and lifestyle empire continues to grow, has been collaborating with Williams Sonoma since April 2017 when an original assortment of five food products launched.

The collaboration between Williams Sonoma and Trisha’s Kitchen is focused on bringing Trisha’s cherished family recipes and entertaining style to life. Trisha’s signature cocktail mix, Summer in a Cup has become wildly popular amongst both Williams Sonoma customers and Trisha Yearwood fans. The Summer in a Cup cocktail mix re-creates a breezy drink invented by a dear friend of Trisha’s, on a hot summer day at her home in Oklahoma and the new Christmas in a Cup mix celebrates the flavors of the holidays for a refreshing beverage that’s destined to become a new holiday tradition.

“A specialty cocktail is one of my favorite ways to share my holiday spirit. For a fun riff on my ‘Summer in a Cup’ cocktail, I’m starting a new tradition with a Christmas concoction that’s sure to make the season bright,” said Trisha Yearwood. “This merry mixer is great for parties because you can pair it with everyone’s favorite beverage —from vodka or sparkling wine to bubbly mineral water.”

The Williams Sonoma and Trisha’s Kitchen collaboration now includes six exclusive food products:

CHRISTMAS IN A CUP

  • A vibrant combination of ruby red pomegranate and cranberry juices blended with tangerine and lime. Simply add vodka or another favorite spirit, from gin or sparkling wine to bubbly water, for a refreshing winter cocktail. 25.4 oz. / $16.95

SUMMER IN A CUP TROPICAL COCKTAIL MIX

  • A favorite summertime tradition offering a bright, sunny blend of tangerine, cherry and pineapple juices. 25.4 oz. / $16.95

UNFRIED CHICKEN SEASONING KIT

  • Bake up a healthier version of Southern fried chicken with this blend of whole-wheat panko, Parmesan and spicy-sweet herbs. 6.6 oz. / $9.95

BISCUIT MIX

  • Whip up a batch of flaky, irresistibly light buttermilk biscuits. Just add buttermilk, cut into rounds and bake. 14.8 oz. (makes 12 biscuits) / $9.95

APPLE BBQ SAUCE

  • Made with sweet apple puree, tangy cider vinegar, molasses, chilies and spices. 19.5 oz. / $12.95

APPLEWOOD MOLASSES RUB

  • A classic Southern-style blend of Applewood-smoked sea salt, molasses, brown sugar and spices. 3 oz. / $10.95

The Williams Sonoma and Trisha’s Kitchen collaboration is available in all Williams Sonoma retail locations and online at http://www.williams-sonoma.com/trisha .

ABOUT WILLIAMS SONOMA

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals and wonderful memories. Williams Sonoma is also part of an active community on Facebook, Instagram, Twitter, Pinterest, Google+ and YouTube.

ABOUT TRISHA YEARWOOD

Trisha Yearwood possesses one of the most powerful female voices in Country music. The platinum-selling, multiple Grammy, CMA and ACM winning artist’s twelfth album, PrizeFighter: Hit After Hit, combined both new and iconic songs from her revered catalogue in 2014. On television, her larger-than-life talent in The Passion, a two-hour, live musical event on FOX, helped tell one of the greatest historical stories to an audience of millions in March 2016. The first-ever duets collaboration between Garth Brooks and Trisha Yearwood was released for the Holiday Season. Christmas Together (Pearl Records) features a combination of duets, solo performances and special guest appearances and debuted at #1 when it was released in November 2016.

Yearwood has developed a growing lifestyle empire in recent years. The Trisha Yearwood Home Collection encompasses three New York Times Bestselling cookbooks, cookware, furniture, home accessories, area rugs and the newly launched fragrance, TRISHA YEARWOOD. Each Saturday morning, Trisha’s Emmy-Award winning Trisha’s Southern Kitchen on Food Network is kicked off by her Facebook Live “pre-show,” T’s Coffee Talk. Both programs have become a weekly hang with Trisha, her friends, and family in a relaxed environment with great food, conversation, and coffee. And of course, most weekends, fans can find her on the road as part of the history making, and ongoing, Garth Brooks World Tour with Trisha Yearwood.

For more information please visit www.TrishaYearwood.com
Facebook: Facebook.com/TrishaYearwood
Twitter: @TrishaYearwood
Instagram: @TrishaYearwood

Multimedia Files:

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Trisha Yearwood Christmas in a Cup available at Williams Sonoma (Photo: Business Wire)
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Trisha Yearwood Christmas in a Cup available at Williams Sonoma (Photo: Business Wire)
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Contact:

Williams Sonoma
Kendall Coleman, 415-616-7926
kacoleman@wsgc.com
or
Slate PR
Andy Gelb, 310-461-0111
andy@slate-pr.com