Stock Information

Williams-Sonoma, Inc. (WSM)
Exchange NYSE
Change (%)
Data as of
Minimum 15 minute delay
Refresh quote

Search Investor Information

Investor Relations Contact


17,000 Square Foot Store Reflects New Store Design and Will Feature Local Partnerships and Exclusive Products and Services

9/5/17 6:00 PDT



Public Company Information:

"The first Pottery Barn store opened in New York City and it’s exciting to come full circle by opening a flagship store in the city where it all began"

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, unveils its new flagship store on September 8, 2017 in New York City’s Flatiron District. Housed in a landmark building constructed in 1904, the store is located at 12 West 20th Street at 5th Avenue in the historic Manhattan district known for its grand department stores, lofts and skyscrapers. The beautifully preserved building is representative of New York’s Beaux-Arts movement, boasting original columns and adorned ceiling accents, and reflects Pottery Barn’s new store concept. The store will feature exclusive products and services including Design Crew, a new design services initiative that will take any home design project from inspiration to reality.

“The first Pottery Barn store opened in New York City and it’s exciting to come full circle by opening a flagship store in the city where it all began,” said Marta Benson, President of Pottery Barn. “The new store concept is designed to enhance the customer experience to create an inviting, relaxed environment that makes the process of decorating your home effortless and fun. We’re excited to invite customers to discover new collections, inspiring decorating ideas and talented design experts in our newly designed store.”

The flagship will be the first store to introduce a new Pottery Barn design initiative, The Package Deal – Home in a Box, which offers an accessibly-priced, curated menu of furniture pieces that are the foundation to a well-designed bedroom or living room, with packages starting at $1,000. Each season, the room offerings will vary as different products and pricing tiers are introduced, and customers will work closely with a Potter Barn design specialist to select options within each package.

The newly designed store will offer a carefully curated assortment of apartment-ready, multi-functional furniture as well as a complete range of Pottery Barn’s distinct design aesthetics. To make the shopping experience quick and easy, a wide assortment of products will be available for same-day pick up or expedited delivery. Lastly, one-of-a-kind vintage finds hand-selected by Pottery Barn will be available for purchase at the Flatiron location with new items continually being added. In-home installation services including, room painting, drape installation, gallery wall hanging and more will be available starting at $129.

The store will open with Design Crew, a new cross-brand design services initiative that enables customers to work with a team of designers who specialize in finding the right products and services for a variety of needs at home, across all eight Williams-Sonoma Inc. brands, including Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen, Mark and Graham, Rejuvenation, and West Elm. This unique program capitalizes on the company’s diverse portfolio of brands and market leadership in the home category to bring a first-of-its-kind interior design and decorating service to customers.

To mark the store opening, Pottery Barn has partnered with local artists to design exclusive products and local photographers to create original content that celebrates Pottery Barn against the backdrop of New York City where Pottery Barn opened its first store in Chelsea in 1949. Three New York City-based photographers captured striking imagery featuring Pottery Barn items artistically situated in various neighborhoods throughout the city, representing each artist’s unique point of view. Content showcases work from dancer photographer Omar Z. Robles (@omarzrobles), food and lifestyle photographer Chloe Crane-Leroux (@chloecleroux) and mixed media specialist Que Duong (@queduong).

Additionally, Pottery Barn has collaborated with Women Who Draw, a global open directory of female professional illustrators, to debut an exclusive line of art prints and linen tea towels inspired by iconic New York City landmarks and neighborhoods. Artwork will be featured from artists Jordan Sondler, Junghwa Park, Lauren Tamaki, and Lisk Feng. Linen tea towels ($22.50) will be available at all New York City Pottery Barn stores and the art prints, ranging from $16 to $30, can be found exclusively at the Flatiron location and online at A portion of proceeds from this partnership will benefit the artists and the Women Who Draw organization.

Throughout its opening weekend, the store will host a series of special in-store promotions and events, including a grand opening event in partnership with home design and décor magazine, House Beautiful, from 6PM to 8PM on September 7. To RSVP, customers can visit

Store hours are Monday through Saturday from 10AM-8PM and Sunday from 11AM-6PM. For up-to-date information on the opening and further store details, customers are encouraged to follow @potterybarn_flatironnyc on Instagram or visit To speak directly with a Pottery Barn specialist call (212)-929-4464.


Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in house and are exclusive to its catalogs, stores and website. Pottery Barn currently has 203 retail stores in the United States, Canada and Australia and unaffiliated franchisees that operate stores in the Middle East and the Philippines, as well as an ecommerce site at Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. The company is headquartered in San Francisco, California.


Pottery Barn
Jess Haro, 415-445-3535
Erica Larsen / Isabella Palmer, 212-972-0277 /