POTTERY BARN KIDS UNVEILS IMAGINATIVE NEW COLLECTION WITH FASHION DUO EMILY CURRENT AND MERITT ELLIOTT
New Bedroom Décor and Home Accessories Collection for Baby and First Kids Collection Debuts Today
Public Company Information:
SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today unveils an imaginative, new collection with celebrated designers and fashion stylists, Emily Current and Meritt Elliott. Following their premier nursery collection with Pottery Barn Kids last spring, this is the duo’s first foray into children’s décor. Inspired by the spirit of play, the Emily & Meritt for Pottery Barn Kids collection features new furnishings and décor, including bedding, lighting, decorative accessories, giftables and storage. Encouraging children to celebrate adventure, the collection is composed of over 120 pieces for nursery, bedroom and playroom.
The next chapter in the Emily & Meritt for Pottery Barn Kids story is one of playful imagination. Bursting with vintage inspiration, the collection features bold patterns and a touch of sparkle. Classic home essentials are re-imagined to create a magical space for any child to dream and play. Black and white, their signature color palette, can be seen predominately in the collection contrasted with a bold mix of patterns and texture. Delicate details in bedding and textiles create rooms that are modern with a twist of nostalgic whimsy.
In the spirit of adventure, the Little Bandits Mask Print debuts throughout the collection on the Little Bandit Bedding, Crewel Bandit Art and Dress-Up Accessories. Dreamy and feminine pale pinks create the chic and versatile Ta-Da! design aesthetic with Bow Bedding, Sequin Sparkle Tulle Bed Skirt and Sequin Heart Tapestry. The Ta-Da! Mirror Letters and Disco Pedant instantly transform a room with a dash of glamour and just the right amount of sparkle.
“We were excited to create rooms that felt equally nostalgic as unexpectedly new. We loved mixing bold black and white prints with touches of bright optimistic colors, and pairing soft wash pinks back to shiny metallic,” said Emily Current and Meritt Elliott. “We aimed to design spaces that felt magical — inspiring kids to feel creative, playful and heroic. Timeless icons, whimsical creatures and clever giftables were designed with both the adventurous kid and stylish parent in mind.”
“We are thrilled to unveil our newest collection with Emily & Meritt for Pottery Barn Kids, which expands upon the duo’s success from nursery design into kid’s décor,” said Jennifer Kellor, executive vice president of merchandising for Pottery Barn Kids. “As young mothers themselves, Emily and Meritt have perfectly captured the spirit of imagination, while showcasing their signature sophisticated design aesthetic.”
The Emily & Meritt for Pottery Barn Kids collection is available for purchase now on PotteryBarnKids.com and in Pottery Barn Kids stores nationwide, with prices ranging from $6.50 – $999. For more information, please visit PotteryBarnKids.com/Emily&Meritt and join the conversation on social media @potterybarnkids @emilyandmeritt and #EandMforPBK.
ABOUT EMILY CURRENT AND MERITT ELLIOTT
Emily Current and Meritt Elliott, a creative team since 1999, are the celebrated Los Angeles-based duo known for their whimsical and timeless sensibility that recalls classic Americana. Drawn to one another’s innate sense of style, Emily and Meritt first met in college and quickly realized the fresh and fearless aesthetic they share – an affinity for individuality, dressing without rules and mixing high and low with confidence and flair. In Spring 2012, the twosome joined an elite rank of designers when they became members of the prestigious Council of Fashion Designers of America (CFDA). In a visual ode to their varied career, encapsulating their love affair with denim and imaginative worldview, Emily and Meritt penned A Denim Story: Inspirations From Bell-bottoms To Boyfriends, a coffee table book published by Rizzoli in Spring 2014. In Spring 2015, Emily and Meritt launched their much anticipated, multi-category women’s collection, aptly named THE GREAT. Whether they’re designing a collection, creating memorable outfits for clients, styling unforgettable editorial spreads and advertising campaigns, appearing as fashion experts, or consulting for companies inspired by their distinct world-view, Emily and Meritt always bring a playful, intelligent spirit to whatever they touch. For more information on Emily Current and Meritt Elliott, please visit www.thisisemilyandmeritt.com or email Ashley@thisisemilyandmeritt.com.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for children’s home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, Philippines and Mexico, as well as an ecommerce site at www.potterybarnkids.com that offers international shipping to customers worldwide. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. The company is headquartered in San Francisco, California.