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POTTERY BARN KIDS ANNOUNCES COLORFUL BOHEMIAN COLLABORATION WITH DESIGNER AND ARTIST JUSTINA BLAKENEY

New Nursery and Home Décor Collection for Baby and Kids to Debut in December

10/19/17 5:55 PDT

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SAN FRANCISCO

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NYSE:
WSM
"Justina Blakeney’s colorful style and ability to create an oasis through print and pattern made her a natural partner for Pottery Barn Kids"

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today unveils a free-spirited, new collaboration with Justina Blakeney, designer, artist, author and blogger behind The Jungalow. Known for her use of bold colors and hand-drawn patterns, this is Blakeney’s first collection specifically created for kids and nursery. Inspired by her bohemian aesthetic, extensive travels and passion for nature, the Justina Blakeney for Pottery Barn Kids collection features bedding, lighting, decorative accessories, giftables and storage. The collection explores adventurous themes, including wild jungle details and out-of-this world accents, and brings eclectic and sunny style into any space, encouraging children to express themselves freely and live colorfully.

“My style is already wild and whimsical so working with Pottery Barn Kids to develop my first collections for kids and baby was a natural fit,” said Justina Blakeney. “Between their seemingly unlimited resources of talent and expertise and my penchant for hand-painted patterns and my boho sensibility, the rooms came out feeling imaginative, creative and carefree -- and with a spirit of adventure -- all things I want for my kid, but also kids everywhere!!”

“Justina Blakeney’s colorful style and ability to create an oasis through print and pattern made her a natural partner for Pottery Barn Kids,” said Jennifer Kellor, President, Pottery Barn Kids. “Drawing inspiration from Justina’s own worldly designs, we are thrilled to unveil a collection that epitomizes her beloved colorful, soulful, free-spirited aesthetic.”

The Justina Blakeney for Pottery Barn Kids collection will be available in December 2017 at select Pottery Barn Kids stores and at www.potterybarnkids.com. For more details please visit potterybarnkids.com/justina-blakeney.

ABOUT JUSTINA BLAKENEY

Designer, artist, New York Times best-selling author, and founder of Jungalow®, Justina Blakeney is known for her colorful, patternful and plant-iful aesthetic. With an online audience of over 2,000,000, Justina has created a design movement which encourages people to experiment, let loose and decorate wild! Justina grew up in Berkeley, California where her colorful, soulful, multi-culti upbringing had her obsessed with international travel, flea markets, plants, and textiles from an early age. She then moved to Los Angeles to study World Arts and Cultures at UCLA and upon graduation, Justina set off to travel the globe. She made it across the Atlantic but then somehow found herself living, studying design and then working in Italy for the better half of her twenties. Now, back in Los Angeles, Justina runs her award-winning lifestyle blog Jungalow.com and designs surface patterns and products for her homewares brand, Justina Blakeney Home.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, is a premier specialty retailer for children’s home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarnkids.com that offers international shipping to customers worldwide. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. The company is headquartered in San Francisco, California.

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Justina Blakeney collaborates with Pottery Barn Kids on exclusive collection. (Photo: Business Wire)
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Contact:

Pottery Barn Kids
Kendra Stewart
KRStewart@wsgc.com