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POTTERY BARN BRANDS DEBUT EXCLUSIVE COLLECTION WITH CELEBRATED RESORT WEAR BRAND LILLY PULITZER

First Ever Collaboration to Simultaneously Launch Across all Three Brands
Now Available Online and In-Stores

3/16/18 12:00 PDT

Dateline:

SAN FRANCISCO

Public Company Information:

NYSE:
WSM
"This collection celebrates the fun of an endless summer, with playful Palm Beach icons, a bold and bright color palette and Lilly’s signature prints."

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn, Pottery Barn Kids and PBteen, members of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today unveil a home décor partnership with Lilly Pulitzer, the renowned resort wear brand. The collaboration marks the first time that all three brands have simultaneously released coordinating collections, giving customers the opportunity to create a seamless look throughout the home. Drawing influence from Lilly Pulitzer’s timeless Palm Beach style, the ‘Lilly Pulitzer for Pottery Barn’, ‘Lilly Pulitzer for Pottery Barn Kids’, and ‘Lilly Pulitzer for PBteen’ collections feature signature Lilly hand-painted prints and introduce new artwork designed in celebration of the exclusive collaboration. The vibrant assortment of home décor is designed to transform any space into a sunny oasis and includes playful furnishings for the living room and outdoor spaces, cheerful bedding for bedroom and nursery, and signature wall décor, rugs and lighting.

The collection of more than 100 pieces is now available at Pottery Barn, Pottery Barn Kids and PBteen stores, as well as online at each brand’s website.

“Our collaboration with Lilly Pulitzer is effortless and fun, merging Lilly’s quintessential Palm Beach style with Pottery Barn’s iconic, casual approach to home décor,” said Monica Bhargava, Executive Vice President of Product Development and Design, Pottery Barn. “We’ve infused Lilly’s vibrant hand-painted prints throughout the collection, merging fashion and home to create a covetable collection that evokes the feeling of summer all year long.”

“We are thrilled to collaborate with the Pottery Barn brands to give our customers a chance to bring home Lilly’s colorful Palm Beach style,” said Michelle Kelly, Chief Executive Office at Lilly Pulitzer. “It’s been a great experience to work together to build the collaboration and share Lilly Pulitzer’s iconic prints, custom colors, and optimistic resort lifestyle with Pottery Barn brands and we look forward to delighting many with this collection.”

“Our home collection with Lilly Pulitzer embodies Lilly’s free-spirited style,” said Allison Spampanato, Senior Vice President of Product Development, Pottery Barn Kids and PBteen “This collection celebrates the fun of an endless summer, with playful Palm Beach icons, a bold and bright color palette and Lilly’s signature prints.”

Channeling summer with lightweight fabrics embellished with tasseled touches and gilded accents, the collection offers a fresh and breezy aesthetic. Bringing a beachy ambiance to the bedroom the Lilly Pulitzer for Pottery Barn Fan Sea Pants Reversible Quilt & Shams and Shell Mirror add coastal charm. For nursery, the Lilly Pulitzer for Pottery Barn Kids Party Patchwork Nursery Quilt, Pink Lemonade Cribfit and Fancy Flamingo Rocker inspire a bright yet balanced design. Spirited accents, such as the Lilly Pulitzer for PBteen Well Connected Wallpaper and Home Slice Bean Bag, add a splash of color to the bedroom or lounge.

Bringing the collection outdoors with furniture and accessories, the collaboration includes everything needed for a day of fun in the sun. Perfect for relaxing on the patio, the Lilly Pulitzer for Pottery Barn Hold Your Horses Outdoor Pillow and Oh Shello Print Floor Cushion combine fashion and functionality. The Lilly Pulitzer for Pottery Barn Kids Mermaids Cove Freeport Chair and Local Flavor Beachwrap are colorful essentials for the beach or pool, and the Lilly Pulitzer for PBteen Let’s Cha Cha Sunshade Tent and Graphic Floral Double Wide Towel will make any day at the beach feel like a party.

To learn more about the collection, visit each brand’s website and join the conversation on social media with @potterybarn, @potterybarnkids, @pbteen, and @lillypulitzer #LillyxPB.

ABOUT LILLY PULITZER
Lilly Pulitzer speaks to generations of rule-breaking, sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The company’s effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus groves—needed a project of her own. With Peter’s produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzer’s business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange.

Although her customers liked Lilly’s juice, they loved her shift dresses. Soon Lilly was selling more shift dresses than juice, so she decided to stop squeezing and focus on designing and selling her “Lillys.” Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is now more popular than ever and continues to create authentic printed styles straight from the in-house print design studio. For more brand history and juicy stories, head to lillypulitzer.com.

ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarn.com that offers international shipping to customers worldwide. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. The company is headquartered in San Francisco, California.

ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for children’s home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarnkids.com that offers international shipping to customers worldwide. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. The company is headquartered in San Francisco, California.

ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. PBteen operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.pbteen.com that offers international shipping to customers worldwide. PBteen provides complimentary design services and monogramming services. The company is headquartered in San Francisco, California.

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Lilly Pulitzer for Pottery Barn Bedroom (Photo: Business Wire)
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Lilly Pulitzer for Pottery Barn Kids Nursery (Photo: Business Wire)
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Lilly Pulitzer for PBteen Bedding (Photo: Business Wire)
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Contact:

Jess Haro
Public Relations, Pottery Barn
JHaro@wsgc.com
or
Kendra Stewart
Public Relations, Pottery Barn Kids and PBteen
KRStewart@wsgc.com