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POTTERY BARN ANNOUNCES PARTNERSHIP WITH FASHION DUO EMILY CURRENT AND MERITT ELLIOTT

Home Décor and Entertaining Collection Set to Launch in August 2017

5/9/17 6:00 PDT

Dateline:

SAN FRANCISCO

Public Company Information:

NYSE:
WSM
"We’re excited to introduce the expansion of our partnership with the Pottery Barn family of brands, offering a broader lifestyle assortment by adding a touch of fun and Americana into the home"

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today announced an exclusive home décor partnership with Emily Current and Meritt Elliott, the renowned stylists and designers, and the first collaborators to extend their design perspective across all three of the Pottery Barn brands. Available for purchase in August 2017, the Emily & Meritt for Pottery Barn collection offers home décor products spanning key categories such as furniture, bedding, tabletop and decorative accessories, that are designed to bring an approachable sense of charm and glamour to any space. Inspired by the fashion duo’s favorite clothing styles and featuring their signature striped patterns, gilded accents and spirited icons, including bunnies, hearts and stars, the line brings to the home a classic Americana aesthetic with an adventurous spirit.

“We’re excited to introduce the expansion of our partnership with the Pottery Barn family of brands, offering a broader lifestyle assortment by adding a touch of fun and Americana into the home,” said Emily Current and Meritt Elliott. “As we set out to design the collection, we wanted it to feel like how we dress – rooted in washed garment dyes, indigo, classic ticking stripes, playful proportions and unexpected gold accessories.”

“Emily and Meritt have done such fabulous, creative work with our brands, Pottery Barn Kids and PBteen, that we knew it was time to build their whimsical designs into our main collection,” said Monica Bhargava, Executive Vice President of Product Development and Design, Pottery Barn. “Our customers love their impeccable style and glamorous, yet approachable designs, which can be easily styled into any space.”

The Emily & Meritt for Pottery Barn capsule collection will be available in August 2017 in Pottery Barn stores and online at PotteryBarn.com. Be the first to know when the collection launches by signing up at PotteryBarn.com/EmilyandMeritt.

ABOUT EMILY CURRENT AND MERITT ELLIOTT

Emily Current and Meritt Elliott, a creative team since 1999, are the celebrated Los Angeles-based duo known for their whimsical and timeless sensibility that recalls classic Americana. Drawn to one another’s innate sense of style, Emily and Meritt first met in college and quickly realized the fresh and fearless aesthetic they share – an affinity for individuality, dressing without rules and mixing high and low with confidence and flair. In Spring 2012, the twosome joined an elite rank of designers when they became members of the prestigious Council of Fashion Designers of America (CFDA). In a visual ode to their varied career, encapsulating their love affair with denim and imaginative worldview, Emily and Meritt penned A Denim Story: Inspirations from Bell-bottoms to Boyfriends, a coffee table book published by Rizzoli in Spring 2014. In Spring 2015, Emily and Meritt launched their much anticipated, multi-category women’s collection, aptly named THE GREAT. Whether they’re designing a collection, creating memorable outfits for clients, styling unforgettable editorial spreads and advertising campaigns, appearing as fashion experts, or consulting for companies inspired by their distinct world-view, Emily and Meritt always bring a playful, intelligent spirit to whatever they touch. For more information on Emily Current and Meritt Elliott, please visit www.thisisemilyandmeritt.com or email Ashley@thisisemilyandmeritt.com.

ABOUT POTTERY BARN

Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in house and are exclusive to its catalogs, stores and website. Pottery Barn currently has retail stores in the United States, Mexico, Canada and Australia and unaffiliated franchisees that operate stores in the Middle East and the Philippines, as well as an ecommerce site at www.potterybarn.com. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. The company is headquartered in San Francisco, California.

Multimedia Files:

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Emily Current and Meritt Elliott (Photo: Business Wire)
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Contact:

Pottery Barn
Jess Haro, 415-445-3535
Public Relations
JHaro@wsgc.com
or
Emily + Meritt
Ashley Ross, 216-406-4613
Public Relations
ashley@thisisemilyandmeritt.com
or
SHADOW
Erica Larsen or Isabella Palmer, 212-972-0277
Erica@weareshadow.com or Isabella@weareshadow.com